General Manager

Truly Enamoured; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

TRULY ENAMOURED, Asia's leading luxury bridal brand in Singapore, seeks a General Manager to be the Founder & CEO's second-in-command. You will lead day-to-day operations, build a high-performing leadership team and drive commercial performance to prepare for regional expansion.

This is not a traditional GM role; you will create scalable systems, elevate luxury client experiences and reduce founder dependency while delivering sustainable growth.

Qualifications

• Minimum 10 years of leadership experience in luxury retail or high-touch services.
• At least 5 years managing multi-functional teams with full P&L responsibility.
• Proven track record of growing a business and improving profitability.

Responsibilities

• Build a leadership team capable of operating independently.
• Drive revenue growth and profitability targets.
• Develop scalable systems, dashboards and SOPs.
• Lead regional expansion initiatives.
• Partner with Founder on strategic plans.

Skills

Leadership

Strategic Thinking

Cross-Functional Leadership

P&L Management

Operational Excellence

Job description

Build the Future of Asia's Leading Luxury Bridal Brand

About TRULY ENAMOURED

At TRULY ENAMOURED, we believe every bride deserves an extraordinary experience.

As one of Singapore's leading luxury bridal boutiques, we represent many of the world's most prestigious bridal designers, delivering exceptional craftsmanship, personalised styling and unforgettable client experiences.

We are now entering our next phase of growth.

Over the next five years, our vision is to grow to a renown brand that will be recommended through generations in South East Asia.

To achieve this, we are looking for an exceptional General Manager to become the Founder & CEO's second-in-command and help build the next chapter of TRULY ENAMOURED.

The Opportunity

This is not a traditional General Manager role.

We are looking for a commercially minded leader who enjoys building businesses, developing people and creating scalable systems.

You will lead the day-to-day business, drive commercial performance, build a high-performing leadership team and create the structure, discipline and accountability required for sustainable growth.

Your ultimate mission is to build an organisation that consistently delivers exceptional financial results and luxury client experiences while reducing founder dependency.

Your Mission

Build a world-class luxury retail business by:

• Building exceptional leaders
• Creating scalable systems and processes
• Driving operational excellence
• Developing a high-performance culture
• Ensuring an outstanding luxury client experience
• Preparing the business for regional expansion

Key Responsibilities

1. Business Leadership

Lead the day-to-day management of the business and ensure every department is aligned with the company's vision and objectives.

You will:

• Own the company's annual operating plan
• Lead execution of quarterly priorities
• Monitor business performance across all departments
• Chair weekly leadership meetings
• Make timely operational and commercial decisions
• Ensure alignment between Sales, Boutique, Operations, Client Success, Marketing and Finance
• Build an organisation capable of operating independently of the Founder

2. Commercial Growth

Take ownership of the commercial success of the business.

You will:

• Deliver annual revenue and profitability targets
• Improve sales conversion and average transaction value
• Optimise pricing and product mix
• Increase referral business
• Evaluate new revenue opportunities
• Support regional expansion initiatives
• Review commercial performance weekly and identify opportunities for growth

Develop exceptional managers who build exceptional teams.

You will directly lead:

• Operations Manager
• Marketing & Brand Team
• Client Success Team
• Finance & Administration

Responsibilities include:

• Leadership coaching
• Performance management
• Organisational planning
• Succession planning
• Recruitment of key leadership positions
• Building a high-performance culture

4. Business Systems & Operational Excellence

Build systems that enable the business to scale efficiently.

You will:

• Improve cross-functional workflows
• Standardise and enforce SOPs
• Improve reporting and dashboards
• Increase automation where appropriate
• Improve organisational efficiency
• Remove operational bottlenecks
• Ensure departments work seamlessly together

Partner closely with Finance to ensure disciplined financial management.

You will:

• Own the annual budget
• Review monthly financial performance
• Improve gross margins
• Monitor cash flow
• Assess return on investment for key initiatives

6. Customer Experience & Brand Excellence

Protect and elevate the TRULY ENAMOURED luxury experience.

You will:

• Monitor client satisfaction and online reputation
• Reduce escalations and refunds
• Drive continuous improvements across the client journey
• Maintain consistency in service standards across the business

7. Strategic Projects & Business Growth

Support the Founder in building the next phase of the business.

Responsibilities include:

• Regional expansion projects
• Strategic partnerships
• Organisational transformation projects

8. Founder Partnership

Work closely with the Founder to translate vision into execution.

Your long-term objective is to gradually assume responsibility for the day-to-day leadership of the business, allowing the Founder to focus on:

• Brand building
• Designer relationships
• Strategic partnerships
• Regional expansion
• Long-term growth

What Success Looks Like

Within your first 24 months, you will have:

• Built a leadership team capable of operating independently.
• Improved revenue and profitability while maintaining our luxury positioning.
• Established scalable systems and dashboards that support data-driven decision-making.
• Reduced founder involvement in daily operations.
• Developed future leaders across every department.
• Improved operational efficiency and accountability.
• Positioned the business for regional expansion.

Who You Are

You are an entrepreneurial business leader who enjoys building organisations, not simply managing them.

You combine commercial acumen with operational discipline and believe that sustainable growth comes from developing great people, creating strong systems and maintaining relentless execution.

You are equally comfortable discussing financial performance, coaching managers, improving customer experience and solving complex business challenges.

Most importantly, you take ownership as though the business were your own.

Qualifications

Experience

• Minimum 10 years of leadership experience in luxury retail, premium consumer brands, hospitality, lifestyle or other high-touch service industries.
• At least 5 years managing multi-functional teams with full P&L responsibility.
• Demonstrated success growing a business or business unit through significant revenue growth.
• Strong commercial background with proven experience leading sales performance and profitability.
• Experience building and leading high-performing management teams.
• Strong understanding of financial management, budgeting and business planning.
• Experience implementing KPIs, dashboards, SOPs and scalable operating systems.
• Experience recruiting, coaching and developing senior leaders.
• Multi-store, regional or international experience is highly advantageous.

Experience in bridal is not essential. Experience building premium customer-centric businesses is.

Core Competencies

• Strategic Thinking
• P&L Management
• Business Development
• Leadership Development
• Operational Excellence
• Change Management
• Data-Driven Decision Making
• Cross-Functional Leadership
• Negotiation & Influence
• Ownership Mindset

Why Join TRULY ENAMOURED?

This is an opportunity to build more than a business—you will help shape the future of one of Asia's most respected luxury bridal brands.

You will work directly alongside the Founder to build the leadership team, systems and culture that will define the company's next chapter. As we expand into new markets, you will have the opportunity to make a meaningful impact, grow your career and play a pivotal role in creating a lasting legacy.