Front-End Product Lead — Web & Mini Program, UX & Analytics

Changi Airports International Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Changi Airports International Pte Ltd is seeking an experienced Front-End Product Owner to lead the roadmap for iShopChangi Web and WeChat Mini Program. You will partner with UX, PMs, engineers, and QA to deliver front-end features end-to-end and ensure a consistent user experience across channels.

Your role emphasizes data-driven decisions, funnel analysis, and collaboration with analytics teams to improve conversion and optimize checkout flows. Fluency in English and Mandarin is required.

Qualifications

• Minimum Bachelor’s degree in Business, Marketing, Information Systems, CS, Engineering, Digital Media, UX/HCI, or related field.
• Fluent in English and Chinese (Mandarin) – written and spoken – to support WeChat Mini Program requirements and Chinese-speaking stakeholders.

Responsibilities

• Manage the roadmap for front-end enhancements across iShopChangi Web and WeChat Mini Program.
• Prioritise product initiatives based on customer impact, business needs, and technical considerations.
• Lead end-to-end delivery of front-end features with UX, project managers, technical solution leads, and QA.
• Ensure a seamless user experience across Web and WeChat channels.
• Monitor the checkout funnel and identify friction points to improve conversion.
• Collaborate with analytics teams to develop funnel dashboards and performance views.
• Drive initiatives to improve add-to-cart, checkout initiation, and purchase behaviours.
• Partner with Data/Analytics teams to interpret customer behaviour and inform decisions.
• Define tracking requirements and ensure proper implementation with engineering and analytics teams.
• Support governance and quality checks for data-layer events and analytics tags.

Skills

English

Mandarin Chinese

Agile delivery

Cross-functional collaboration

Data analytics

Education

Bachelor’s degree in Business, Marketing, Information Systems, CS, Engineering, Digital Media, UX/HCI, or related field

Tools

WeAnalytics

Adobe Analytics

WeChat Mini Program analytics

Job description

Changi Airports International Pte Ltd is seeking an experienced Front-End Product Owner to lead the roadmap for iShopChangi Web and WeChat Mini Program. You will partner with UX, PMs, engineers, and QA to deliver front-end features end-to-end and ensure a consistent user experience across channels.

Your role emphasizes data-driven decisions, funnel analysis, and collaboration with analytics teams to improve conversion and optimize checkout flows. Fluency in English and Mandarin is required.