Product Manager, iShopChangi

Changi Airports International Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Changi Airports International Pte Ltd is seeking an experienced Front-End Product Owner to lead the roadmap for iShopChangi Web and WeChat Mini Program. You will partner with UX, PMs, engineers, and QA to deliver front-end features end-to-end and ensure a consistent user experience across channels.

Your role emphasizes data-driven decisions, funnel analysis, and collaboration with analytics teams to improve conversion and optimize checkout flows. Fluency in English and Mandarin is required.

Qualifications

• Minimum Bachelor’s degree in Business, Marketing, Information Systems, CS, Engineering, Digital Media, UX/HCI, or related field.
• Fluent in English and Chinese (Mandarin) – written and spoken – to support WeChat Mini Program requirements and Chinese-speaking stakeholders.

Responsibilities

• Manage the roadmap for front-end enhancements across iShopChangi Web and WeChat Mini Program.
• Prioritise product initiatives based on customer impact, business needs, and technical considerations.
• Lead end-to-end delivery of front-end features with UX, project managers, technical solution leads, and QA.
• Ensure a seamless user experience across Web and WeChat channels.
• Monitor the checkout funnel and identify friction points to improve conversion.
• Collaborate with analytics teams to develop funnel dashboards and performance views.
• Drive initiatives to improve add-to-cart, checkout initiation, and purchase behaviours.
• Partner with Data/Analytics teams to interpret customer behaviour and inform decisions.
• Define tracking requirements and ensure proper implementation with engineering and analytics teams.
• Support governance and quality checks for data-layer events and analytics tags.

Skills

English

Mandarin Chinese

Agile delivery

Cross-functional collaboration

Data analytics

Education

Bachelor’s degree in Business, Marketing, Information Systems, CS, Engineering, Digital Media, UX/HCI, or related field

Tools

WeAnalytics

Adobe Analytics

WeChat Mini Program analytics

Job description

Key Responsibilities

1. Front-End Product Ownership

• Manage the roadmap for front‑end enhancements across iShopChangi Web and WeChat Mini Program, supporting continuous improvement of usability, design consistency, and customer satisfaction.
• Prioritise product initiatives based on customer impact, business needs, and technical considerations.
• Lead end‑to‑end delivery of front‑end features, from scoping and requirements to testing and rollout, by partnering with UX, project managers, technical solution leads, and QA.
• Ensure a seamless and consistent user experience across both iShopChangi Web and WeChat Mini Program channels.
• Monitor and analyse the checkout funnel, identifying friction points and opportunities to improve conversion.
• Collaborate with analytics teams to develop funnel dashboards and performance views.
• Drive initiatives to improve add‑to‑cart, checkout initiation, and purchase behaviours.

3. Product Insights & Data Collaboration

• Partner with Data/Analytics teams to interpret customer behaviour, identify insights, and support data‑informed decision‑making.
• Conduct independent analysis where required to validate assumptions or measure post‑launch performance.
• Use tools such as WeAnalytics, Adobe Analytics, and Customer Journey Analytics to validate hypotheses and understand user interactions.

4. Data‑Layer Tracking & Measurement

• Define tracking requirements for new features and customer interactions.
• Collaborate with engineering and analytics teams to ensure proper implementation and accurate measurement.
• Support governance and quality checks for data‑layer events and analytics tags.

5. Cross‑Functional Collaboration

• Work closely with Marketing, UX, and Customer Insights teams to ensure customer experience improvements align with brand, campaign goals, and customer needs.
• Align with Tech, Project Managers, and QA to ensure smooth and timely product releases.
• Communicate roadmap updates, requirements, and feature outcomes clearly to stakeholders.

6. Execution & Process Ownership

• Prepare product requirements, acceptance criteria, and documentation for enhancements. Ensure business requirements are translated into clear, structured technical specifications that Tech can easily understand and implement.
• Manage and conduct UAT cycles for front‑end features, ensuring accuracy and functionality before release.
• Help streamline product processes and contribute to improving team ways‑of‑working.
• Support other Product team priorities and initiatives as and when needed.

Job Requirements

1) Education / Qualifications

• Minimum Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Engineering, Digital Media, UX/HCI, or a related field.
• Fluent in English and Chinese (Mandarin) – written and spoken – to support WeChat Mini Program requirements and Chinese‑speaking stakeholders.

Preferred:

• Entry‑level or intermediate Product Management / Product Owner certification (e.g. CSPO, PSPO, Product School, Pragmatic)
• Formal or informal training in Digital analytics and UX / Design Thinking
• Exposure to China digital ecosystem (WeChat Mini Programs, Chinese eCommerce platforms) is an advantage.

2) Years of Relevant Experience

• 5–7 years of experience in digital product management, product owner, or digital experience roles.
• 4+ years working on customer‑facing web or mobile front‑end products.
• Hands‑on experience collaborating with UX, engineering, QA, and analytics teams in an Agile or hybrid delivery environment.

Preferred:

• Some exposure to tracking implementation, analytics tagging, or post‑launch performance measurement.
• Prior experience working on multi‑channel products (e.g. web + app / mini program).