Freelance Social Insights Strategist (Oct–Dec)

We Are Social; Singapore; On-site; SGD 67,000 - 100,000; Part time

Job summary

We Are Social is seeking a limited-term freelance strategist (Oct-Dec, extendable) with strong data, measurement and social media reporting capabilities to work on exciting brands in SG and beyond. You will research and synthesize insights, manage extensive data, and connect it to creative and strategy across on-brand, cross-channel, and cross-market initiatives.

You will set KPIs, track campaigns, and explore synergies between organic and paid content, while delivering rigorous client

Qualifications

• 4-7 years of relevant data-driven experience, preferably in agencies, preferably social.
• Systematic thinker and organised doer balancing big picture thinking with attention to detail, capable of driving projects independently and guiding smaller teams
• Fluency and comfort crafting data-driven strategic thinking
• Culture vulture - tuned into wider communications/marketing trends and culture
• Social media/advertising /brand enthusiast
• Collaborative with a passion for delivering industry-defining work
• Brings something new to the agency - demonstrate individual passions and expertise

Responsibilities

• Social Performance Tracking, Reporting and Optimisation - Setting KPI benchmarks with past owned and industry data, ensuring metrics are valuable and measurable, data AI dashboards, crafting custom dashboards aligned to KPIs, creator tracking, organic + paid synergies, funnel thinking, Community Management analytics & social listening opportunities, bringing in weekly and monthly reported and derived metrics data and analysing them into insightful and business-valuable reports.
• Elevating reports with insights, linking performance data to executional elements like creative-creator-platform-posting schedule/time/occasion etc. Live tracking to identify high engagement content opportunities for boosting, Community Management and optimisation learnings. Crafting and delivering presentations to clients independently, clearly, with rigour, clear narratives and takeaways, and highly sophisticated presentation and hygiene.
• Research: Crafting audience profiles rich with actionable data for creative, influencer and media approaches, understanding category macro dynamics and nuances across market data, comms, pricing, social listening, portfolio and competitor, brands on social - identifying best practices and best & weakest performing content along with why - the creative and social science that drives success
• Big Picture Feedback: Data led insights to inform audience, culture, content & creator planning, platforms format & frequency, and validate strategy & creative approaches
• Clear understanding of how marketing is driven by social effectiveness, designing for performance measurability and insights, both qualitatively and quantitatively.

Job description

We Are Social is seeking a limited-term freelance strategist (Oct-Dec, extendable) with strong data, measurement and social media reporting capabilities to work on exciting brands in SG and beyond. You will research and synthesize insights, manage extensive data, and connect it to creative and strategy across on-brand, cross-channel, and cross-market initiatives.

You will set KPIs, track campaigns, and explore synergies between organic and paid content, while delivering rigorous client