Senior Social Strategy Lead

Singapore Tourism Board; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Professional development

Flexible work arrangement

Awards and recognition

Job summary

Singapore Tourism Board is seeking a Social Strategist to lead the department's social strategy, playbooks, and direction. You will partner with internal teams and external partners to ensure a coherent, forward‑looking social presence that drives engagement and commercial outcomes.

You will own performance measurement, pilot testing on emerging platforms, and the integration of paid with organic social efforts, while delivering impactful campaigns.

Qualifications

• Minimum 5 years of experience in social media strategy and brand building.
• Ability to translate data into clear strategic recommendations.
• Experience leading pilots and horizon-scanning for social platforms.

Responsibilities

• Develop and own the overarching social strategy and playbooks.
• Own monthly and quarterly performance reporting for VS channels.
• Review channel mix and make evidence-based platform investments.
• Lead pilots on emerging platforms and test go-to-market approaches.
• Drive campaigns from planning through execution with cross-functional teams.
• Oversee paid social strategy and alignment with organic activity.

Skills

Social strategy

Brand social

Analytics

Stakeholder mgmt

Presentation skills

Job description

Singapore Tourism Board is seeking a Social Strategist to lead the department's social strategy, playbooks, and direction. You will partner with internal teams and external partners to ensure a coherent, forward‑looking social presence that drives engagement and commercial outcomes.

You will own performance measurement, pilot testing on emerging platforms, and the integration of paid with organic social efforts, while delivering impactful campaigns.