Freelance Strategist

We-Are-Social; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

We Are Social Singapore is seeking a limited-term freelance strategist with data, measurement and social media reporting to work on exciting brands in SG and beyond.

The role focuses on research, insights, social and content, measurement, setting KPIs, tracking campaigns, and leveraging organic x paid synergies; you\'ll craft dashboards and present findings with rigour. Open to fresh thinking and an entrepreneurial spirit; opportunity to learn from leading brands in social where culture thrives.

Qualifications

• 4–7 years of data-driven experience, preferably in agencies.
• Systematic thinker balancing big-picture thinking with attention to detail.
• Fluent in data-driven strategic thinking.
• Culture aware with broad trends in communications.
• Passion for social media, advertising and brands.
• Collaborative by nature with a drive for industry-defining work.
• Brings unique passions and expertise to the team.

Responsibilities

• Establish KPI benchmarks and track social performance across campaigns.
• Create dashboards and present insights to clients with clear narratives.
• Develop audience profiles to inform creative, influencer and media plans.
• Translate data into actionable optimisations for content and strategy.
• Collaborate cross-functionally to align content calendars with campaigns.

Skills

Data-driven strategy

Analytical thinking

Creative storytelling

Social media expertise

Collaboration

Tools

Sprinklr

Sprout Social

Brandwatch

Meltwater

Job description

About Us

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people in 15 offices spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Overall purpose of the role

We’re keen to bring aboard a limited term (Oct-Dec, extendable) freelance strategist with data, measurement and social media reporting for exciting brands in SG and other markets. But it doesn’t stop with data - we want you to go beyond and identify patterns, extract insights & learnings, manage extensive data and cross-pollinate it, catalyse logic to magic!

The role will be focused on research and insights, social and content and measurement - setting KPIs and benchmarks, tracking outbound and inbound social campaigns and always on-content, finding synergies with organic x paid, content calendars and community management, thinking on-brand, x-channel & x-market, feeding back into optimising the strategy, creative and unearthing opportunities on how data informs effectiveness!

We want to create work that we’re proud of, that positively impacts people’s feeds, and drives business value for our clients. We welcome fresh thinking, well thought through and presented work, and an entrepreneurial spirit. We offer the opportunity to contribute and learn from some fantastic brands on social, the place where culture thrives!

What does the role involve?

RESEARCH & INSIGHTS

• Social Performance Tracking, Reporting and Optimisation - Setting KPI benchmarks with past owned and industry data, ensuring metrics are valuable and measurable, data AI dashboards, crafting custom dashboards aligned to KPIs, creator tracking, organic + paid synergies, funnel thinking, Community Management analytics & social listening opportunities, bringing in weekly and monthly reported and derived metrics data and analysing them into insightful and business-valuable reports.
• Elevating reports with insights, linking performance data to executional elements like creative-creator-platform-posting schedule/time/occasion etc. Live tracking to identify high engagement content opportunities for boosting, Community Management and optimisation learnings. Crafting and delivering presentations to clients independently, clearly, with rigour, clear narratives and takeaways, and highly sophisticated presentation and hygiene.
• Research: Crafting audience profiles rich with actionable data for creative, influencer and media approaches, understanding category macro dynamics and nuances across market data, comms, pricing, social listening, portfolio and competitor, brands on social - identifying best practices and best & worst performing content along with why - the creative and social science that drives success
• Tools we use include: Sprinklr, Sprout Social, Social Insider, Tagger, Brandwatch, Meltwater, Global Web Index, and Euromonitor. Research approaches we use include: social listening, ethnography, fieldwork, interviews
• Big Picture Feedback: Data led insights to inform audience, culture, content & creator planning, platforms format & frequency, and validate strategy & creative approaches
• Clear understanding of how marketing is driven by social effectiveness, designing for performance measurability and insights, both qualitatively and quantitatively.

STRATEGY

• Taking client briefs, challenging them, and mining the right kind of audience, market, media and brand data to input into inspiring and informative internal briefs and external proposals/ pitch decks.
• Campaign thinking: Turning ideas into well-rounded plans, collaborating with the team to encompass platform and format thinking, consumer journey x content calendar/campaign plans, marketing/media executions, creator/influencer approaches, driving and measuring engagement, timings and budgets.
• Effectiveness: Focus and understand how client business’ work, and the ability to develop strategic approaches designed to help grow clients’ brands and business.

What are we looking for?

• 4-7 years of relevant data-driven experience, preferably in agencies, preferably social.
• Systematic thinker and organised doer balancing big picture thinking with attention to detail, capable of driving projects independently and guiding smaller teams
• Fluency and comfort crafting data-driven strategic thinking
• Culture vulture - tuned into wider communications/marketing trends and culture
• Social media/advertising /brand enthusiast
• Collaborative with a passion for delivering industry-defining work
• Brings something new to the agency - demonstrate individual passions and expertise

At We Are Social Singapore, we celebrate diverse perspectives and experiences, believing the best ideas come from unique voices and talents, including those not traditionally represented in advertising. We are an equal opportunity employer and welcome people from all backgrounds, reviewing every application fairly against the requirements of the role and striving to ensure everyone feels valued, included, and empowered to contribute to our shared success.

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