Freelance Data-Driven Social Insights Strategist

We-Are-Social; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

We Are Social Singapore is seeking a limited-term freelance strategist with data, measurement and social media reporting to work on exciting brands in SG and beyond.

The role focuses on research, insights, social and content, measurement, setting KPIs, tracking campaigns, and leveraging organic x paid synergies; you\'ll craft dashboards and present findings with rigour. Open to fresh thinking and an entrepreneurial spirit; opportunity to learn from leading brands in social where culture thrives.

Qualifications

• 4–7 years of data-driven experience, preferably in agencies.
• Systematic thinker balancing big-picture thinking with attention to detail.
• Fluent in data-driven strategic thinking.
• Culture aware with broad trends in communications.
• Passion for social media, advertising and brands.
• Collaborative by nature with a drive for industry-defining work.
• Brings unique passions and expertise to the team.

Responsibilities

• Establish KPI benchmarks and track social performance across campaigns.
• Create dashboards and present insights to clients with clear narratives.
• Develop audience profiles to inform creative, influencer and media plans.
• Translate data into actionable optimisations for content and strategy.
• Collaborate cross-functionally to align content calendars with campaigns.

Skills

Data-driven strategy

Analytical thinking

Creative storytelling

Social media expertise

Collaboration

Tools

Sprinklr

Sprout Social

Brandwatch

Meltwater

Job description

We Are Social Singapore is seeking a limited-term freelance strategist with data, measurement and social media reporting to work on exciting brands in SG and beyond.

The role focuses on research, insights, social and content, measurement, setting KPIs, tracking campaigns, and leveraging organic x paid synergies; you\'ll craft dashboards and present findings with rigour. Open to fresh thinking and an entrepreneurial spirit; opportunity to learn from leading brands in social where culture thrives.