Senior Strategist: Social-First Campaigns & Insights

Publicis Groupe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AKA Asia is seeking a Senior / Strategist focused on social-first storytelling and digital culture to drive insights and campaign strategy. You will translate complex business goals into actionable consumer insights, craft briefs, and advise clients across industries.

You will work closely with social, content, and creative teams to ensure strategies are executed effectively and measured for impact. The role emphasizes platform-native thinking, research-driven storytelling, and strong

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Sociology, or a related field.

Responsibilities

• Translate business objectives into actionable consumer insights.
• Craft inspiring creative briefs and provide strategic counsel to clients.
• Lead social-first campaigns across platforms (TikTok, Instagram, LinkedIn, etc.).
• Collaborate with social, content, and creative hubs to ensure campaigns stay on strategy.

Skills

Social-first storytelling

Strategic storytelling

Analytical thinking

Excellent writing & presentation

Education

Bachelor's degree in Communications/Marketing/Advertising

Tools

Brandwatch

Meltwater

GWI

Job description

AKA Asia is seeking a Senior / Strategist focused on social-first storytelling and digital culture to drive insights and campaign strategy. You will translate complex business goals into actionable consumer insights, craft briefs, and advise clients across industries.

You will work closely with social, content, and creative teams to ensure strategies are executed effectively and measured for impact. The role emphasizes platform-native thinking, research-driven storytelling, and strong