Founding Account Executive, SEA - Build the GTM Engine

Firmable; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Firmable is seeking a Founding Account Executive for Southeast Asia to own the full sales cycle from prospecting to close. You’ll define ICPs, messaging, and the sales motion for the SEA region, building early foundations for future AEs and collaborating with global teams.

You will operate with high autonomy, shaping how Firmable wins in Southeast Asia while working closely with the Head of Sales. The role offers significant ownership and a path toward leadership as the company expands its SEA

Qualifications

• 2–5+ years of B2B SaaS sales experience.
• Experience in outbound-led or early-stage environments.
• Comfort with selling without a mature playbook and helping create one.
• Highly organised, structured, and self-directed.
• Strong discovery skills and consultative selling approach.
• Curiosity about SEA markets and business growth across regions.

Responsibilities

• Own full sales cycle from prospecting to close.
• Drive pipeline primarily through outbound efforts in early days.
• Conduct tailored product demos linking Firmable value to GTM problems.
• Define ICPs, vertical focus, pricing feedback, and SEA sales strategy.
• Build and iterate early sales processes, templates, sequences, and qualification frameworks.
• Capture customer/prospect feedback to inform product, marketing, and GTM.
• Maintain CRM hygiene in HubSpot and set expectations for future hires.

Skills

B2B SaaS sales

Outbound sales

Discovery

Consultative selling

Ambiguity tolerance

SEA market awareness

CRM proficiency

Tools

HubSpot

Salesforce

ZoomInfo

Apollo

Lusha

Firmable

Job description

Firmable is seeking a Founding Account Executive for Southeast Asia to own the full sales cycle from prospecting to close. You’ll define ICPs, messaging, and the sales motion for the SEA region, building early foundations for future AEs and collaborating with global teams.

You will operate with high autonomy, shaping how Firmable wins in Southeast Asia while working closely with the Head of Sales. The role offers significant ownership and a path toward leadership as the company expands its SEA