FMCG Field Sales Representative (Company Van provided, Exclusive Distributor)

F&N Foods Pte Ltd; Singapore; On-site; SGD 36,000 - 60,000; Full time

Benefits offered by this job

Company vehicle provided

Attractive commission scheme

Medical benefits

Job summary

F&N Foods Pte Ltd is seeking a field-based Sales Representative to own sales growth for an exclusive third-party FMCG brand portfolio. You will manage your own territory, develop General Trade accounts, and drive market presence through customer engagement and merchandising excellence.

This role requires engaging daily with outlets across Singapore, building relationships, and executing on territory plans. You will travel, support pricing, promotions, and in-store activations while delivering

Qualifications

• Minimum GCE O’Level or equivalent.
• At least 1 year of outdoor field sales experience.
• Experience servicing trade outlets such as minimarts, TCM shops, florists, or similar retail channels is preferred.
• Candidates with FMCG, General Trade, route sales, or merchandising experience will have an added advantage.

Responsibilities

• Service existing customers while actively identifying and opening new accounts.
• Build strong relationships with General Trade customers and expand distribution.
• Plan and execute efficient daily call routes to maximise productivity and territory coverage.
• Manage your territory independently and identify opportunities to grow sales.
• Achieve monthly sales targets through selling, upselling, and account development.
• Maintain product visibility, stock, and participate in in-store activations.

Skills

Outdoor field sales

Customer relationships

Route planning

Independent work

Driving

Education

GCE O'Level

Job description

About the Role

Company vehicle is provided for daily field travel.

Candidates with FMCG, General Trade, route sales, or merchandising experience will be given priority consideration.

We are hiring a field-based Sales Representative to take ownership of sales growth for an exclusive third-party FMCG brand portfolio. You will manage your own territory, develop General Trade accounts, and play a direct role in expanding market presence through customer engagement, merchandising excellence, and business development.

Before You Apply

You are likely to be a strong fit if you:

• Have experience in outdoor or field sales

• Have worked in FMCG, General Trade, route sales, or merchandising environments

• Are comfortable visiting multiple outlets daily across an assigned territory

• Enjoy building customer relationships and growing sales on the ground

• Can work independently and manage your own route planning and customer visits

• Possess a valid driving license and own vehicle for daily field travel

Key Responsibilities

Account Management & Territory Development

• Service existing customers while actively identifying and opening new accounts

• Build strong relationships with General Trade customers, including Traditional Chinese Medicine (TCM) shops, florists, and other independent retail outlets

• Plan and execute efficient daily call routes to maximise productivity and territory coverage

• Manage your territory independently and identify opportunities to expand distribution and sales

Sales & Business Growth

• Achieve monthly sales targets through effective selling, upselling, and account development

• Increase product listings and strengthen product distribution within assigned outlets

• Identify opportunities to drive incremental sales growth across your territory

In-Store Execution & Merchandising

• Ensure strong shelf presence, product visibility, and merchandising standards at customer outlets

• Maintain product availability and minimise out-of-stock situations

• Support product exchanges and promotional activities where required

Collections & Account Receivables

• Follow up on outstanding payments and collections

• Ensure timely account receivable management and good payment discipline among customers

Market Intelligence

• Monitor competitors' pricing, promotions, and new product launches

• Gather market insights and customer feedback to support business decisions

• Provide recommendations to improve sales performance and market penetration

Operations & Reporting

• Prepare accurate sales reports and activity updates

• Support pricing updates, product exchanges, festive promotions, and in-store activations

• Participate in festive sales activities as required

Requirements:

• Minimum GCE ‘O’ Level or it's equivalent

• At least 1 year of outdoor field sales experience

• Candidates with FMCG, General Trade, route sales, or merchandising experience will have an added advantage

• Experience servicing trade outlets such as minimarts, TCM shops, florists, or similar retail channels is preferred

• Strong interpersonal and communication skills

• Good time management and route planning ability

• Self-driven, results-oriented, and able to work independently

• Possess a valid Class 3 driving license

• Company vehicle is provided

What We Offer

Competitive Basic Salary with Attractive Commission Scheme

• Opportunity to take ownership of an exclusive third-party FMCG brand portfolio

• Exposure to diverse customer base across General Trade channels

• Autonomy in managing your own sales territory and customer relationships

• Learning and development opportunities within a leading FMCG organization

• Supportive and collaborative team environment

• Attractive medical benefits