Sales Executive - Traditional Market

Leong Hup Singapore Pte. Ltd; Singapore; On-site; SGD 38,000 - 62,000; Full time

Job summary

Leong Hup Singapore Pte. Ltd invites a driven, people‑oriented Sales Executive to expand our presence in the traditional market. You will manage accounts such as coffee shops, wet markets and hawkers, and build lasting customer relationships.

You’ll coordinate daily orders, oversee end-to-end sales workflows, handle credit control and collections, and explore new business opportunities to hit daily, weekly and monthly targets. Chinese language proficiency is required.

Qualifications

• Proven experience in FMCG or traditional trade.
• Proficiency in Chinese to communicate with customers from Traditional markets.
• Strong communication, negotiation and relationship-building skills.
• Excellent time management with a results-oriented mindset.
• Sound financial acumen regarding accounts receivable, payment cycles and collections.
• Minimum O Level qualifications.
• Must have valid driving license in class 3.
• Willing to learn, can-do attitude and passion for sales.

Responsibilities

• Account Management: Manage and nurture traditional market customer accounts (coffee shops, wet markets, hawker operations).
• Order Management: Coordinate daily customer orders and transmit to ordering department with logistics team.
• Sales Operations: Track and execute end-to-end sales workflow.
• Customer Service & Conflict Resolution: Handle inquiries and resolve issues with cross-functional teams.
• Credit Control & AR Tracking: Monitor payment terms to avoid overdue balances.
• Payment Collection: Collect payments directly from clients and keep AR accurate.
• Client Relationship Building: Maintain rapport with existing customers to ensure retention.
• Business Development: Identify new opportunities to expand market share and meet targets.
• Team Collaboration: Share market updates and metrics in sales meetings.

Skills

Chinese proficiency

Account management

Negotiation

Relationship-building

Sales targets

Education

O Level

Job description

Are you a driven and people-oriented sales professional who enjoys building relationships and growing business?

We are looking for a Sales Executive – Traditional Market to grow our presence across the traditional trade channel and develop strong relationships with customers.

What you will be doing:

• Account Management: Manage and nurture traditional market customer accounts (including coffee shops, wet markets, and hawker operations) to maintain long-term customer loyalty.
• Order Management: Coordinate and oversee daily customer orders, ensuring accurate transmission to the ordering department while collaborating with internal logistics and ordering teams.
• Sales Operations: Manage, track, and execute the end-to-end sales workflow.
• Customer Service & Conflict Resolution: Handle daily customer service inquiries and feedbacks; collaborate cross-functionally with internal teams to deliver timely and effective resolutions.
• Credit Control & AR Tracking: Monitor customer payment terms closely to ensure zero overdue balances as aligned with contract agreements.
• Payment Collection: Execute debt collection duties directly from clients, ensuring accounts receivable remain accurate and fully on track.
• Client Relationship Building: Proactively maintain an exceptional rapport with existing customer bases to ensure continuous retention.
• Business Development: Identify, evaluate, and establish new business opportunities to expand market share while consistently meeting daily, weekly, and monthly sales targets.
• Team Collaboration: Actively participate in sales team meetings, sharing strategic market updates, performance metrics, and tactical field insights.

What We are looking for:

• Proven experience as a Sales Representative, Account Executive, or similar role within the FMCG or traditional trade sector (Coffee shop, wet market, hawker and etc.).
• Proficiency in Chinese to communicate with customers from Traditional markets (Coffee shop, wet market, hawker and etc.).
• Strong communication, negotiation, and relationship-building skills tailored to traditional market vendors.
• Excellent time management abilities with a results-oriented mindset to achieve revenue target.
• Sound financial acumen regarding accounts receivable, payment cycles, and collections.
• Minimum O Level qualifications.
• Must have valid driving license in class 3.
• Willing to learn, can-do attitude and passion for sales.