FMCG Channel & Partnerships Growth Lead

SHEIN STAR PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

SHEIN STAR PTE. LTD. is seeking a Business Development Executive to expand market share, build new distribution channels and drive consumer goods sales across retail, wholesale and e-commerce partnerships.

You will identify opportunities, manage accounts, negotiate terms and coordinate sales and marketing efforts to improve performance across existing customers and new markets in Singapore and beyond.

Qualifications

• Bachelor's degree or equivalent in business or marketing.
• Experience in sales, business development, or account management.
• Familiarity with FMCG, apparel or electronics is a plus.

Responsibilities

• Identify, develop and secure new business opportunities across retail, wholesale, distribution and other relevant sales channels.
• Establish and maintain professional relationships with distributors, retailers, supermarkets and traditional trade partners.
• Evaluate potential business partners and distribution opportunities based on market potential and commercial viability.
• Develop and implement business development plans to increase market coverage, sales revenue and distribution reach.
• Identify and develop partnerships with online marketplaces and other digital channels.
• Monitor online sales performance and recommend improvements to product visibility and engagement.
• Build and maintain relationships with existing and prospective customers, including distributors and retail buyers.
• Negotiate commercial terms, product listings and promotional arrangements within policies.
• Monitor account performance and address customer concerns in collaboration with internal teams.
• Plan and execute trade promotions, merchandising initiatives, product launches and in-store activities.
• Coordinate promotional calendars, product displays and channel marketing activities.
• Review campaign results and recommend improvements based on sales performance.
• Monitor sales, orders and inventory to support demand forecasting and planning.
• Analyze market trends and consumer purchasing patterns to identify opportunities and risks.
• Prepare sales forecasts and regular performance reports.
• Propose actions to improve sales growth and inventory turnover.
• Monitor industry developments and distribution trends for business expansion.
• Identify potential customer segments and distribution channels for growth.
• Provide market insights to support commercial planning.

Skills

Sales & BD

Channel management

Negotiation

Relationship management

Market research

Communication

Education

Bachelor's degree in Business/Marketing/Sales

Tools

CRM systems

Sales reporting tools

Spreadsheets

Job description

SHEIN STAR PTE. LTD. is seeking a Business Development Executive to expand market share, build new distribution channels and drive consumer goods sales across retail, wholesale and e-commerce partnerships.

You will identify opportunities, manage accounts, negotiate terms and coordinate sales and marketing efforts to improve performance across existing customers and new markets in Singapore and beyond.