Brand & Key Account Manager – FMCG Retail Growth

SHENG SHENG F & B INDUSTRIES PTE LTD; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

SHENG SHENG F & B INDUSTRIES PTE LTD in Singapore seeks a Brand Sales Manager to drive brand equity and commercial success in the modern trade channel by partnering with major supermarket networks to achieve revenue and market share goals.

You will lead negotiations with category managers and buyers at NTUC FairPrice, DFI Retail Group, and Sheng Siong, develop annual retailer plans, manage listings and promotions, and coordinate in-store activations to boost brand visibility and sales.

Qualifications

• Minimum 2–3 years of sales, key account, or brand management experience in FMCG.
• Experience with major local supermarket chains is preferred.

Responsibilities

• Lead commercial negotiations and be the primary contact for category managers and buyers at NTUC FairPrice, DFI Retail Group, and Sheng Siong.
• Develop and implement annual business plans with retailers to meet revenue, volume and market share targets.
• Manage contract renewals including listings, rebates, margins and promotional funding.
• Oversee Trade Spend budget to ensure promotions deliver ROI.
• Coordinate in-store activations and POSM to boost brand engagement.
• Provide accurate sales forecasts to supply chain and ensure inventory health.

Skills

Brand management

Key account management

Sales planning

Negotiations

Job description

SHENG SHENG F & B INDUSTRIES PTE LTD in Singapore seeks a Brand Sales Manager to drive brand equity and commercial success in the modern trade channel by partnering with major supermarket networks to achieve revenue and market share goals.

You will lead negotiations with category managers and buyers at NTUC FairPrice, DFI Retail Group, and Sheng Siong, develop annual retailer plans, manage listings and promotions, and coordinate in-store activations to boost brand visibility and sales.