Field Sales Engineer - Industrial Automation & Panels

ANRADUS PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

ANRADUS PTE. LTD. is seeking a Sales Engineer in the Central Region, Singapore, for a permanent position. You will identify and develop opportunities in Factory Automation, Energy, and BMS sectors, building strong partner relationships and presenting technical solutions.

You will review market trends, support pre-sales, and drive account plans with distributors and customers. A vehicle is preferred for field activities and client visits.

Qualifications

• Diploma in Engineering
• Minimum 3 years of sales experience in industrial automation, panel building, or related industries
• Good understanding of industrial control systems, panel assembly processes, and related components
• Strong analytical and problem-solving skills with a goal-focused mindset
• Established network with panel builders or system integrators
• Experience working with local EPC companies or project opportunities is preferred
• Possess own vehicle to support customer visits and field activities

Responsibilities

• Identify and develop new business opportunities in Factory Automation, Energy, and BMS sectors to grow market presence
• Review market trends, customer needs, and competitor activities to support business decisions
• Build and maintain strong relationships with panel builders, system integrators, consultants, and other key partners
• Conduct technical presentations to explain Company’s solutions and benefits to customers
• Provide pre-sales and application support by working with technical teams to meet customer requirements
• Create and execute account development plans to support regional growth goals
• Work with distributors and partners to increase sales opportunities and market coverage
• Track sales pipeline progress and provide updates against targets to support business goals
• Promote Company’s product range, including terminal blocks, relays, power supplies, Industrial Ethernet, signal conditioners, and cabinet solutions to suitable customers
• Coordinate with marketing, product management, and customer service teams to ensure effective planning and smooth execution

Skills

Industrial automation sales

Customer relationship management

Technical presentations

Field visits

Control systems knowledge

Education

Diploma in Engineering

Job description

ANRADUS PTE. LTD. is seeking a Sales Engineer in the Central Region, Singapore, for a permanent position. You will identify and develop opportunities in Factory Automation, Energy, and BMS sectors, building strong partner relationships and presenting technical solutions.

You will review market trends, support pre-sales, and drive account plans with distributors and customers. A vehicle is preferred for field activities and client visits.