F&B Promotions & Partnerships Manager

THE FULLERTON HOTEL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Fullerton Hotel in Singapore seeks a proactive F&B promotions professional to drive revenue through innovative campaigns, partnerships and targeted communications. You will collaborate with Marketing Communications, outlet teams and chefs to develop seasonal promotions, events and guest experiences that elevate the restaurant brand and guest satisfaction.

You will manage planning, execution and post-event evaluation, leveraging hotel systems to track performance and optimize revenue

Responsibilities

• Prepare sales and promotional-related documents throughout the sales process and promote awareness of our restaurants' brand image internally and externally.
• Gather materials and assemble information packages to develop competitive, attractive and commercially viable F&B promotions.
• Support revenue-generating initiatives through effective promotional activities while maintaining existing guest loyalty to Fullerton Hotels Food & Beverage.
• Assist the management team in developing, coordinating, implementing and executing revenue-driving promotional programmes across all F&B outlets and room service.
• Coordinate social media initiatives, F&B promotional campaigns, seasonal offerings, culinary collaborations and beverage promotions in partnership with the Marketing Communications team.
• Maintain, retrieve, reconcile and verify relevant information in systems and platforms involved in promotional planning and sales processes.
• Proactively identify and support opportunities for private F&B events, partnerships and collaborations while working closely with outlet teams to ensure operational feasibility and guest satisfaction.
• Proactively identify, source and develop strategic partnerships, brand collaborations, guest chef experiences and F&B activations to enhance the positioning of the restaurants, attract new audiences and generate incremental revenue.
• Take ownership of F&B promotional campaigns and activations from conceptualisation and partner engagement through planning, coordination, execution and post-event evaluation.
• Utilise F&B financial reports, sales performance data and guest databases through hotel systems to identify business opportunities, develop targeted promotions and support revenue-generating initiatives.
• Support the F&B Department's positioning and revenue objectives by developing and executing commercially viable promotions, seasonal campaigns, product launches, partnerships and activations.
• Plan, coordinate and execute F&B festive and seasonal promotions, including concept development, promotional planning, collateral coordination, launch preparation and operational execution, ensuring timely delivery and achievement of revenue objectives.
• Work closely with the Director of Food & Beverage and Assistant Director of Food & Beverage to develop and manage the annual F&B promotional calendar, ensuring timely planning and execution.
• Proactively source, develop and secure brand partnerships, culinary collaborations, corporate contacts and event opportunities to drive incremental revenue and enhance F&B positioning.
• Conceptualise, coordinate and execute F&B promotions, special events, guest chef collaborations, Michelin-starred chef experiences and other high-profile culinary activations.
• Collaborate with Executive Chefs, outlet managers and relevant departments on promotional concepts, menu development, pricing, operational requirements and promotional matrices.
• Work closely with Sales & Marketing and serve as the key F&B liaison with Marketing Communications to coordinate publicity, media exposure, digital campaigns, social media content and promotional communications.
• Liaise with appointed designers, agencies and external partners on the development and production of F&B promotional collaterals, including menus, brochures, digital assets and sales materials.
• Coordinate site inspections, media tastings, promotional launches and hosted F&B events, including administrative arrangements, guest engagement, post-event follow-up and performance evaluation.
• Monitor and analyse promotional performance, including revenue, guest covers, average spending, profitability and return on investment, to identify improvements and maximise commercial opportunities.
• Utilise relevant hotel systems and platforms to improve promotional processes, administrative efficiency, coordination and reporting.
• Prepare and analyse monthly Seven Rooms Business Insights Reports, highlighting guest dining patterns, spending behaviour, retention trends and key opportunities to drive targeted promotions, guest engagement and revenue growth.
• Monitor market trends, competitor activities and dining preferences to identify new promotional opportunities, partnerships and revenue-generating initiatives.
• Ensure all promotional activities, mechanics, pricing, booking arrangements and timelines are accurately communicated to relevant departments for seamless operational execution.
• Undertake any other duties as assigned from time to time.

Job description

The Fullerton Hotel in Singapore seeks a proactive F&B promotions professional to drive revenue through innovative campaigns, partnerships and targeted communications. You will collaborate with Marketing Communications, outlet teams and chefs to develop seasonal promotions, events and guest experiences that elevate the restaurant brand and guest satisfaction.

You will manage planning, execution and post-event evaluation, leveraging hotel systems to track performance and optimize revenue