F&B Marketing Manager

COMFORT ITALIAN PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Comfort Italian PTE. LTD. is seeking a strategic, revenue-driven Marketing Manager in Singapore to own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across Salt & Soul and Tavola Aperta.

You will drive cross-functional initiatives, manage budgets, and optimize omni-channel campaigns while aligning with culinary, operations, and finance teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive marketing experience in F&B, hospitality, or lifestyle sectors.
• Proven track record owning marketing budgets and driving revenue growth.
• Strong network of media contacts, brands, and agencies in Singapore.
• Excellent leadership, negotiation, and analytical skills with a growth mindset.

Responsibilities

• Commercial Growth: Own the marketing budget and execute data-driven growth to lift cover counts and revenue.
• Strategic Partnerships & BD: Identify, negotiate, and execute scalable co-branding initiatives and partnerships.
• Brand Strategy & Portfolio Leadership: Define long-term positioning for Salt & Soul and Tavola Aperta.
• 360° Omnichannel Marketing & PR: Lead performance marketing, social, CRM, and media relations.
• Customer Retention & Analytics: Improve loyalty, CLV, and repeat visits using CRM data.
• Cross-Functional Leadership: Align marketing with operations, culinary, and finance teams.

Skills

Marketing strategy

Budget management

Partnership development

Brand management

Data analytics

CRM

Omnichannel marketing

Leadership

Negotiation

Market knowledge

Education

Bachelor’s degree in Marketing

Job description

Comfort Italian operates high-quality dining concepts in Singapore, includingSalt & SoulandTavola Aperta. We are seeking a strategic, revenue-drivenMarketing Managerto own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across our concepts.

Key Responsibilities

• Commercial Growth &:Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue.

• Strategic Partnerships & Business Development:Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition.

• Brand Strategy & Portfolio Leadership:Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept.

• 360° Omnichannel Marketing & PR:Direct performance marketing, social media, CRM, and public relations strategies. Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility.

• Customer Retention & Analytics:Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates.

• Cross-Functional Leadership:Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5 years of progressive marketing experience, with a proven track record in Singapore’s F&B, hospitality, or lifestyle sectors.

• Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships.

• Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore.

• Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.