F&B Promotion Manager

The Fullerton Hotel Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

The Fullerton Hotel Singapore is seeking a hands-on F&B Promotions professional to lead promotional campaigns across all F&B outlets and room service. You will develop competitive promotions, coordinate partnerships, and oversee from concept through execution and post-event review.

You will collaborate with Marketing Communications, Executive Chefs, and outlet managers to deliver revenue growth, guest engagement, and brand elevation through seasonal campaigns, events and partnerships.

Qualifications

• Promotional campaign planning and execution.
• Brand partnerships and collaborations.
• Social media and digital promotion coordination.
• Revenue-driving promotions and events.

Responsibilities

• Prepare sales and promotional documents throughout the sales process.
• Develop competitive F&B promotions and information packages.
• Support revenue-generating initiatives through promotional activities while maintaining guest loyalty.
• Assist in planning and executing revenue-driving promotional programmes across F&B outlets and room service.
• Coordinate social media initiatives and promotional campaigns with Marketing Communications.
• Maintain hotel systems data for promotions and reporting.
• Identify opportunities for private F&B events and brand collaborations.
• Source and develop partnerships to enhance restaurant positioning and drive incremental revenue.
• Own F&B promotional campaigns from concept to post-event evaluation.
• Analyze performance using hotel systems to identify opportunities and optimize promotions.
• Plan and execute festive and seasonal promotions with timelines and revenue targets.
• Collaborate with Directors to manage the annual F&B promotional calendar.
• Liaise with Sales & Marketing to coordinate publicity and campaigns.
• Coordinate site inspections, tastings, launches and hosted events.
• Monitor market trends to identify new opportunities for promotions.

Job description

• Prepare sales and promotional-related documents throughout the sales process and promote awareness of our restaurants' brand image internally and externally.
• Gather materials and assemble information packages to develop competitive, attractive and commercially viable F&B promotions.
• Support revenue-generating initiatives through effective promotional activities while maintaining existing guest loyalty to Fullerton Hotels Food & Beverage.
• Assist the management team in developing, coordinating, implementing and executing revenue-driving promotional programmes across all F&B outlets and room service.
• Coordinate social media initiatives, F&B promotional campaigns, seasonal offerings, culinary collaborations and beverage promotions in partnership with the Marketing Communications team.
• Maintain, retrieve, reconcile and verify relevant information in systems and platforms involved in promotional planning and sales processes.
• Proactively identify and support opportunities for private F&B events, partnerships and collaborations while working closely with outlet teams to ensure operational feasibility and guest satisfaction.
• Proactively identify, source and develop strategic partnerships, brand collaborations, guest chef experiences and F&B activations to enhance the positioning of the restaurants, attract new audiences and generate incremental revenue.
• Take ownership of F&B promotional campaigns and activations from conceptualisation and partner engagement through planning, coordination, execution and post-event evaluation.
• Utilise F&B financial reports, sales performance data and guest databases through hotel systems to identify business opportunities, develop targeted promotions and support revenue-generating initiatives.
• Support the F&B Department’s positioning and revenue objectives by developing and executing commercially viable promotions, seasonal campaigns, product launches, partnerships and activations.
• Plan, coordinate and execute F&B festive and seasonal promotions, including concept development, promotional planning, collateral coordination, launch preparation and operational execution, ensuring timely delivery and achievement of revenue objectives.
• Work closely with the Director of Food & Beverage and Assistant Director of Food & Beverage to develop and manage the annual F&B promotional calendar, ensuring timely planning and execution.
• Proactively source, develop and secure brand partnerships, culinary collaborations, corporate contacts and event opportunities to drive incremental revenue and enhance F&B positioning.
• Conceptualise, coordinate and execute F&B promotions, special events, guest chef collaborations, Michelin-starred chef experiences and other high-profile culinary activations.
• Collaborate with Executive Chefs, outlet managers and relevant departments on promotional concepts, menu development, pricing, operational requirements and promotional matrices.
• Work closely with Sales & Marketing and serve as the key F&B liaison with Marketing Communications to coordinate publicity, media exposure, digital campaigns, social media content and promotional communications.
• Liaise with appointed designers, agencies and external partners on the development and production of F&B promotional collaterals, including menus, brochures, digital assets and sales materials.
• Coordinate site inspections, media tastings, promotional launches and hosted F&B events, including administrative arrangements, guest engagement, post-event follow-up and performance evaluation.
• Monitor and analyse promotional performance, including revenue, guest covers, average spending, profitability and return on investment, to identify improvements and maximise commercial opportunities.
• Utilise relevant hotel systems and platforms to improve promotional processes, administrative efficiency, coordination and reporting.
• Prepare and analyse monthly Seven Rooms Business Insights Reports, highlighting guest dining patterns, spending behaviour, retention trends and key opportunities to drive targeted promotions, guest engagement and revenue growth.
• Monitor market trends, competitor activities and dining preferences to identify new promotional opportunities, partnerships and revenue-generating initiatives.
• Ensure all promotional activities, mechanics, pricing, booking arrangements and timelines are accurately communicated to relevant departments for seamless operational execution.
• Undertake any other duties as assigned from time to time.