Executive/Senior Executive, Digital Experience (2-Year Contract)

CapitaLand Investment Limited; Singapore; On-site; SGD 65,000 - 95,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Strong advocate of staff volunteerism

Wellness programmes

Job summary

CapitaLand Group is seeking a Website Content & SEO Manager to own end-to-end governance for Ascott's global brand website. You will coordinate between regional teams, internal stakeholders, and external vendors to ensure quality, compliance with brand standards, and strong SEO performance.

You will drive content audits, metadata optimization, and content refresh programmes, while managing CMS publishing workflows, UAT, and project governance in a fast-paced multi-market environment.

Qualifications

• Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design, or related discipline.
• 2-5 years of experience in website content management, SEO, digital marketing, or related areas.
• Strong knowledge of SEO: keyword research, metadata, internal linking, information architecture.
• Experience with CMS platforms, publishing workflows, and digital campaigns.
• Ability to translate performance data into actionable recommendations; strong UX understanding.

Responsibilities

• Own end-to-end management of property onboarding, content updates, publishing, and QA across Ascott's global brand website.
• Coordinate with regional teams, internal stakeholders, and external vendors on content initiatives.
• Establish and maintain content governance processes, approvals, and quality controls.
• Conduct regular content and website audits; identify optimisation opportunities.
• Support SEO framework and implement recommendations; monitor performance.

Skills

CMS Management

SEO

Content Strategy

Stakeholder Management

Analytical Thinking

UX Principles

Education

Bachelor's degree in Digital Marketing, Communications, IT, Business, Multimedia, or related

Tools

Google Analytics

SEO Tools

Job description

About Us

CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

KEY RESPONSIBILITIES

Website Content & Governance Own the end-to-end management of property onboarding, content updates, publishing, and quality assurance across Ascott's global brand website, ensuring compliance with brand standards, SEO best practices, and content governance requirements.

Serve as the primary point of coordination between regional teams, internal stakeholders, and external vendors on website content initiatives and enhancement projects.

Establish and maintain website content governance processes, approval workflows, and quality controls to ensure content accuracy, consistency, and relevance.

Conduct regular content and website audits, identify optimisation opportunities, and drive remediation plans to enhance content quality and user experience.

SEO & Discoverability

Support the execution and continuous enhancement of the website SEO content framework to improve organic visibility, traffic, and website performance.

Own and drive SEO optimisation initiatives including keyword research, metadata optimisation, internal linking, content reviews, and content refresh programmes.

Monitor website performance across search engines and emerging AI-assisted search experiences, and identify opportunities to improve discoverability, engagement, and content effectiveness.

Partner with agencies and internal stakeholders to implement SEO recommendations, track performance, and provide actionable insights on search trends and optimisation priorities.

Digital Experience & Optimisation

Support the planning, coordination, and implementation of website enhancement and optimisation initiatives, ensuring timely delivery and alignment with business objectives.

Analyse website and content performance data to identify opportunities to improve traffic, engagement, conversion, and overall digital experience.

Manage the implementation of website content layouts, campaign landing pages, and digital content experiences in accordance with brand and user experience standards.

Manage UAT planning and execution for website enhancements and new feature releases, ensuring quality, functionality, and business requirements are met.

Track project progress, risks, dependencies, and outcomes, driving timely resolution and stakeholder alignment.

Stakeholder & Vendor Management

Manage relationships with agencies, technology vendors, and external partners to ensure quality delivery and achievement of project objectives.

Collaborate with internal stakeholders and external vendor teams to align priorities and drive execution.

Provide guidance and support to regional teams and properties on website content, SEO, and digital experience best practices.

Project Governance & Support

Support project governance activities including documentation, budgeting, purchase requests, vendor management, and invoicing for assigned initiatives.

Support strategic digital experience initiatives and other projects as required.

REQUIREMENTS

Degree in Digital Marketing, Communications, Information Technology, Business, Multimedia, Design, or a related discipline.

Preferably 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience, or related disciplines.

Strong understanding of SEO principles, including keyword research, metadata optimisation, content strategy, information architecture, internal linking, and technical SEO fundamentals.

Experience managing content management systems (CMS), website publishing workflows, and digital campaign implementation.

Working knowledge of web analytics platforms and the ability to translate performance data into actionable recommendations.

Understanding of user experience (UX) principles and digital customer journeys.

Demonstrated ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment.

Strong analytical, problem-solving, project management, and communication skills.

Highly organised, detail-oriented, and able to work independently with minimal supervision.

Experience in hospitality, travel, e-commerce, or multi-market digital environments will be an advantage.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values.

We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

At CapitaLand, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Group

CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio focuses on real asset management and real estate development, spanning across 270 cities in 45 countries. Within its ecosystem, CapitaLand has developed an integrated suite of real asset management, real estate development, and operating capabilities that supports its businesses in building core competencies across the value chain. With this full range of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well‑being of the communities where it operates, as it delivers long‑term economic value to its stakeholders.