Executive, Social Media

Ascott International Management Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott serviced residences

Wellness programmes

Job summary

Ascott International Management Pte Ltd seeks a skilled social media coordinator in Singapore to manage content across various platforms and enhance community engagement. This role involves planning and publishing posts, coordinating with property teams, and executing brand campaigns.

Successful candidates will enjoy flexible benefits, opportunities for training and development, and will be part of an inclusive work environment that values fair employment practices.

Qualifications

• Proficient in managing social media platforms and content creation.
• Experience with analytics and measuring campaign performance.
• Strong communication skills for community engagement and coordination.

Responsibilities

• Plan and publish content across cluster social media platforms.
• Manage day-to-day community engagement and monitor online feedback.
• Track social media analytics, engagement metrics, and campaign performance.

Job description

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

• Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
• Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
• Support localisation of global and regional social media campaigns for the Singapore market.
• Manage day‑to‑day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
• Coordinate with property teams to ensure accurate responses and service follow‑ups where required.
• Assist in the creation of visual and video contents, including short‑form videos, reels, photography selections, captions and asset organisation.
• Support social coverage of property events, launches, media visits and partnership activations.
• Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
• Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
• Monitor social listening insights and flag reputational or service‑related concerns to relevant stakeholders.
• Maintain organised digital asset libraries, social templates and archived contents.
• Proofread and review social media posts and captions to ensure brand accuracy and clarity.
• Assist with influencer coordination, content tracking and deliverables monitoring.
• Support paid social campaign execution in collaboration with digital marketing teams where required.
• Prepare basic performance summaries and reports for internal review.
• Provide general administrative and coordination support for digital and content‑related projects.
• Any other ad‑hoc tasks as assigned.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family.
• Training and development opportunities.
• Subsidised rates at Ascott serviced residences.
• Strong advocate of staff volunteerism.
• Wellness programmes.

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified.