Senior Digital Experience & SEO Program Lead

CapitaLand Investment Limited; Singapore; On-site; SGD 65,000 - 95,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Strong advocate of staff volunteerism

Wellness programmes

Job summary

CapitaLand Group is seeking a Website Content & SEO Manager to own end-to-end governance for Ascott's global brand website. You will coordinate between regional teams, internal stakeholders, and external vendors to ensure quality, compliance with brand standards, and strong SEO performance.

You will drive content audits, metadata optimization, and content refresh programmes, while managing CMS publishing workflows, UAT, and project governance in a fast-paced multi-market environment.

Qualifications

• Degree in Digital Marketing, Communications, IT, Business, Multimedia, Design, or related discipline.
• 2-5 years of experience in website content management, SEO, digital marketing, or related areas.
• Strong knowledge of SEO: keyword research, metadata, internal linking, information architecture.
• Experience with CMS platforms, publishing workflows, and digital campaigns.
• Ability to translate performance data into actionable recommendations; strong UX understanding.

Responsibilities

• Own end-to-end management of property onboarding, content updates, publishing, and QA across Ascott's global brand website.
• Coordinate with regional teams, internal stakeholders, and external vendors on content initiatives.
• Establish and maintain content governance processes, approvals, and quality controls.
• Conduct regular content and website audits; identify optimisation opportunities.
• Support SEO framework and implement recommendations; monitor performance.

Skills

CMS Management

SEO

Content Strategy

Stakeholder Management

Analytical Thinking

UX Principles

Education

Bachelor's degree in Digital Marketing, Communications, IT, Business, Multimedia, or related

Tools

Google Analytics

SEO Tools

Job description

CapitaLand Group is seeking a Website Content & SEO Manager to own end-to-end governance for Ascott's global brand website. You will coordinate between regional teams, internal stakeholders, and external vendors to ensure quality, compliance with brand standards, and strong SEO performance.

You will drive content audits, metadata optimization, and content refresh programmes, while managing CMS publishing workflows, UAT, and project governance in a fast-paced multi-market environment.