Executive, Marketing (Singapore)

Link; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Link in Singapore is seeking a Marketing & Events professional to plan and execute integrated campaigns for Jurong Point mall, driving shopper footfall and tenant sales. The role involves coordinating with tenants, agencies, and event partners to ensure successful launches and campaigns.

The candidate will manage casual leasing operations, support digital marketing efforts, and track KPIs such as footfall and sales to inform future initiatives. Weekend work may be required.

Qualifications

• Diploma or Degree in Marketing, Communications, Business or related discipline.
• Minimum 1 to 3 years of marketing experience, preferably in a shopping mall, retail or ad agency environment.
• Prior casual leasing experience highly desirable.

Responsibilities

• Plan and execute integrated marketing and promotional campaigns to drive shopper footfall and tenant sales.
• Engage and liaise with tenants, agencies, contractors and event companies for successful campaigns and events.
• Manage casual leasing operations for advertising spaces, atrium areas and pushcarts to maximize occupancy and revenue.
• Coordinate with external vendors and agencies to ensure timely execution of campaigns and promotions.
• Support digital and social media marketing initiatives, including content coordination and engagement tracking.
• Monitor campaign performance and analyze KPIs, ROI, footfall and sales data for future initiatives.

Skills

Marketing & events

Social media

MS Office

Negotiation

Communication

Interpersonal

Education

Marketing/Business degree or diploma

Job description

• Plan and execute integrated marketing and promotional campaigns for the mall to drive shopper traffic and tenant sales.
• Achieve assigned casual leasing revenue and occupancy targets.
• Support Jurong Points market positioning, brand visibility and competitive differentiation.

Objectives

• Plan and execute integrated marketing and promotional campaigns for the mall to drive shopper traffic and tenant sales.
• Achieve assigned casual leasing revenue and occupancy targets.
• Support Jurong Points market positioning, brand visibility and competitive differentiation.

Job Duties

• Plan and execute integrated marketing and promotional campaigns to drive shopper footfall, increase tenant sales and strengthen the mall’s brand presence.
• Engage and liaise with tenants, advertising agencies, contractors and event companies to ensure successful launches of campaigns and events.
• Manage casual leasing operations for advertising spaces, atrium areas and pushcarts, including handling enquiries, preparing proposals, negotiating terms and coordinating execution to maximize occupancy and revenue.
• Coordinate with external vendors and agencies to ensure timely and quality execution of advertising and promotional initiatives.
• Support digital and social media marketing initiatives, including content coordination, posting schedules and engagement tracking.
• Monitor and analyse campaign performance, tracking KPIs, ROI, footfall and sales data to inform future initiatives.
• Manage administrative processes related to vendor and agency management, including agreements, purchase orders and payment processing.
• Support cross-functional collaboration to enhance shopper experience and tenant engagement.
• Support a customer centric culture and strive for operational excellence for self and within the team
• Perform related duties as assigned.

Requirements

Education

• Diploma or Degree in Marketing, Communications, Business or related discipline.

Experience

• Minimum 1 to 3 years of marketing experience, preferably in a shopping mall, retail or ad agency environment.
• Prior casual leasing experience highly desirable.

Skills

• Marketing and event management skills.
• Familiarity with social media platforms and digital marketing.
• Good working knowledge of MS Office applications.
• Strong negotiation skills.
• Excellent communication skills for interaction with vendors, and internal teams.
• Excellent interpersonal skills and ability to interact with stakeholders at all levels.

Attributes

• Energetic and positive - brings enthusiasm and creativity to campaigns.
• Results-driven and meticulous - follow through on tasks and timelines to achieve set objectives.
• Able to work well independently and as part of a team.
• Proactive learner - willing to pick up new skills and adapt in a dynamic retail environment.
• Willing to work on weekends to execute events when required.

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (LAML.com). Applicants not invited for interview within 6 months after the closing date of the advertisement may consider their applications unsuccessful.