Manager, Marketing, Singapore (2-Years Contract)

CapitaLand; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Wellness programmes

Volunteerism

Job summary

CapitaLand is seeking a Marketing Manager to conceptualize, plan and manage mall advertising and promotional activities across assigned properties to hit KPIs. You will drive revenue from advertising spaces and casual leasing while forming partnerships for sponsorships and events.

The role requires a degree in Marketing or related field and at least 5 years’ experience in retail/hospitality, with strong communication skills and proficiency in MS Office.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail / hospitality.
• Creative, dynamic, and resourceful with strong partner contacts.
• Excellent written and verbal communications.
• Proficient in Microsoft Word, Excel & PowerPoint.
• Prepared to work long and irregular hours including weekends.

Responsibilities

• Conceptualize, plan, implement and manage mall advertising and promotions to hit KPIs.
• Manage and maximise revenue from mall spaces and casual leasing.
• Form partnerships to source sponsorships and events.
• Plan department budget and monitor expenses.
• Analyze promotions, traffic, and prepare monthly internal reports.
• Oversee digital service advocates and ensure smooth operations.
• Support group campaigns and initiatives.

Skills

Promotional partnerships

Interpersonal skills

Marketing communications

Budget management

Excel proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Job description

About UsHeadquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.Job DescriptionResponsibilitiesResponsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIsManage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short-term leasing opportunitiesForm strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.Plan the department’s budget to ensure that expenses are kept within the approved budget.Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.Develop exciting online marketing strategies to actively engage online communities.Analyse competitors, market trends, and identify opportunities to drive footfall.Oversee the marketing of advertising spaces to maximize mall’s revenue.Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.Maintain customer service initiatives and achieve service standards set for the mall.Be actively involved in supporting group campaigns and initiatives.The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.RequirementsDegree in Mass Communications, Marketing, or a related fieldMinimum 5 years’ relevant experience in retail / hospitality industryCreative, dynamic, and resourceful with good media and relevant promotional partners’ contactsGood interpersonal skills and excellent in customer relationship managementExcellent written and verbal communications skillsComputer literate with strong proficiency in Microsoft Word, Excel & PowerPointFast and independent with strong organizational skillsMeticulous, self-motivated, able to multi-task and work under pressureResults-oriented and able to meet tight deadlines.Prepared to work long and irregular hours including weekends and holidays.BenefitsComprehensive medical coverageTraining and development opportunitiesSubsidised rates at Ascott serviced residencesStrong advocate of staff volunteerismWellness programmesClosing Statement:At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.Only shortlisted candidates will be notified.