Executive, Marketing, Northpoint City

Frasers Property Limited; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Frasers Property Limited is seeking a creative and proactive Marketing Executive to join our marketing team. You will support planning and execution of marketing campaigns, mall events, digital initiatives and tenant collaborations to drive shopper traffic, tenant sales and engagement.

You will also be involved in casual leasing responsibilities including coordinating, bookings, managing leasing administration and identifying potential revenue opportunities.

Qualifications

• Degree or Diploma in Marketing, Communications, Business Administration or any relevant discipline.
• 2 - 3 years of relevant experience in marketing, events management, preferably in a shopping mall or retail environment.
• Creative, proactive and commercially minded, with an interest in retail marketing.
• Good written, verbal communication and presentation skills.
• Strong organisational, coordination skills with the ability to multi-task and meet deadlines.
• Familiar with social media platforms, digital marketing and AI tools.
• Resourceful, detailed oriented and hands-on, and with a positive attitude and willingness to learn.
• A team player who is able to work independently, as well as in a team.
• Willing to work outside of regular office hours, including weekends and public holidays when required to support mall events.

Responsibilities

• Coordinate and execute marketing campaigns, promotional activities and mall events to drive shopper traffic, tenant sales and customer engagement.
• Manage day-to-day campaign operations, including redemption mechanics, event logistics and coordination with agencies, event organisers and vendors.
• Liaise with internal and external stakeholders to ensure smooth implementation of marketing initiatives.
• Build and maintain good tenant relationships and develop collaborative promotions, exclusive offers and sponsorship opportunities.
• Work closely with tenants to propose and execute marketing ideas, in-mall displays and promotional activities.
• Support tenants' requests relating to publicity, marketing collaborations and other promotional opportunities.
• Market atrium and advertising spaces to potential clients to maximise utilisation and generate additional revenue for the mall.
• Manage casual leasing enquiries, bookings, agreements, billing and related administrative matters.
• Coordinate with clients and internal teams to ensure smooth execution of promotional activities and compliance with mall guidelines.
• Develop and coordinate marketing content across social media, websites and other digital platforms.
• Maintain content calendars and update digital platforms, in-mall promotional materials and marketing collaterals.
• Monitor digital campaign performance and improve work efficiency.
• Prepare marketing reports, track campaign performance and support post-campaign evaluations.
• Monitor project expenditure and assist with budgets, purchase orders and processing of payments.
• Support in other marketing communications, administrative and ad-hoc projects as required.

Skills

Marketing

Events management

Digital marketing

Social media

Content creation

Communication

Presentation skills

Education

Degree or Diploma in Marketing, Communications, Business Administration or any relevant discipline

Tools

AI tools

Job description

Shape the future of places. Shape your future with us.

Real estate is a people business. At Frasers Property, we believe every space should serve a meaningful purpose - shaping how individuals, businesses and communities live, work and connect. Our properties are what the world sees, but our greatest assets are the people who make it all possible.

Who We Are

We are a diversified, multinational real estate group on a journey of evolution - strengthening our reputation as an integrated investor, developer, and operator across geographies and asset classes, including industrial & logistics, retail, commercial & business parks, residential and hospitality. Guided by our purpose - Inspiring experiences, creating places for good, we take a long-term view and strive to create lasting value for stakeholders.

How We Work

Every project begins with intention - shaped by local insight, community needs, and a commitment to sustainability and quality outcomes. Across the Group, we bring together diverse talents, perspectives, cultures, and strengths - from strategy, investment and operations to customer experience, technology and beyond. When we do, we create outcomes greater than the sum of our parts: vibrant places that connect, inspire, and uplift.

About The Role

We are looking for a creative and proactive Marketing Executive to join our marketing team. You will support the planning and execution of marketing campaigns, mall events, digital initiatives and tenant collaborations to drive shopper traffic, tenant sales and engagement. You will also be involved in casual leasing responsibilities including coordinating, bookings, managing leasing administration and identifying potential revenue opportunities. This is a hands-on role offering exposure to both marketing and commercial activities, suited for someone who enjoys engaging with different stakeholders and seeing projects through from planning to execution.

Key Responsibilities

Marketing Campaigns & Events

• Coordinate and execute marketing campaigns, promotional activities and mall events to drive shopper traffic, tenant sales and customer engagement.
• Manage day-to-day campaign operations, including redemption mechanics, event logistics and coordination with agencies, event organisers and vendors.
• Liaise with internal and external stakeholders to ensure smooth implementation of marketing initiatives.

Tenant Engagement & Partnerships

• Build and maintain good tenant relationships and develop collaborative promotions, exclusive offers and sponsorship opportunities.
• Work closely with tenants to propose and execute marketing ideas, in-mall displays and promotional activities.
• Support tenants' requests relating to publicity, marketing collaborations and other promotional opportunities.

Casual Leasing & Revenue Generation

• Market atrium and advertising spaces to potential clients to maximise utilisation and generate additional revenue for the mall.
• Manage casual leasing enquiries, bookings, agreements, billing and related administrative matters.
• Coordinate with clients and internal teams to ensure smooth execution of promotional activities and compliance with mall guidelines.

Digital Marketing & Content

• Develop and coordinate marketing content across social media, websites and other digital platforms.
• Maintain content calendars and update digital platforms, in-mall promotional materials and marketing collaterals.
• Monitor digital campaign performance and improve work efficiency.

Marketing Administration & Reporting

• Prepare marketing reports, track campaign performance and support post-campaign evaluations.
• Monitor project expenditure and assist with budgets, purchase orders and processing of payments.
• Support in other marketing communications, administrative and ad-hoc projects as required.

Key Qualifications

• Degree or Diploma in Marketing, Communications, Business Administration or any relevant discipline.
• 2 - 3 years of relevant experience in marketing, events management, preferably in a shopping mall or retail environment.
• Creative, proactive and commercially minded, with an interest in retail marketing.
• Good written, verbal communication and presentation skills.
• Strong organisational, coordination skills with the ability to multi-task and meet deadlines.
• Familiar with social media platforms, digital marketing and AI tools.
• Resourceful, detailed oriented and hands-on, and with a positive attitude and willingness to learn.
• A team player who is able to work independently, as well as in a team.
• Willing to work outside of regular office hours, including weekends and public holidays when required to support mall events.

Your opportunity to make an impact

Collaboration and mutual respect define how we work with each other and with our strong ecosystem of partners. We listen to diverse voices, embrace inclusion, creating environments where people feel they belong.

Join us, and you'll work alongside passionate professionals who share our vision. Together, we shape environments that strengthen connections and improve quality of life.

Your career at Frasers Property isn't just about what you do today. It's about the impact and legacy you help create for generations to come.