Marketing Manager (Developer, Retail Malls)

PeopleSearch; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

PeopleSearch Pte Ltd, a reputable real estate developer, seeks an experienced Marketing Manager with proven mall marketing experience to lead shopper engagement and mall performance during an exciting development phase.

You will develop and execute marketing initiatives, manage advertising space, collaborate with tenants, monitor budgets, and report on campaign performance to optimize outcomes.

Qualifications

• Bachelor's Degree in Marketing, Mass Communications or equivalent.
• Minimum 6 years of experience in the retail or hospitality industry.
• Must possess prior experience in mall marketing.
• Comfortable handling a dual portfolio and multiple stakeholders.

Responsibilities

• Develop and execute marketing, promotional and advertising initiatives to drive shopper engagement, footfall and overall mall performance.
• Manage advertising inventory and short-term leasing opportunities, including atrium spaces, kiosks and promotional sites, to maximize revenue.
• Collaborate closely with tenants to support sales-driving campaigns and enhance the overall shopper experience.
• Monitor marketing budgets and ensure effective utilization of resources within approved limits.
• Evaluate campaign and event performance through traffic, sales and engagement metrics, and prepare regular performance reports.
• Build partnerships with brands, tenants and external stakeholders to secure sponsorships, events and publicity opportunities.
• Drive digital marketing initiatives, oversee customer service standards and support group-wide campaigns and operational activities as required.

Education

Bachelor's Degree in Marketing

Job description

Join a reputable real estate developer with a proven track record across residential, mixed-use, and commercial projects. They're now looking for an experienced Marketing Manager with proven mall marketing experience to join their dynamic team during an exciting time in their development.

What you will do

• Develop and execute marketing, promotional and advertising initiatives to drive shopper engagement, footfall and overall mall performance.
• Manage advertising inventory and short-term leasing opportunities, including atrium spaces, kiosks and promotional sites, to maximize revenue.
• Collaborate closely with tenants to support sales-driving campaigns and enhance the overall shopper experience.
• Monitor marketing budgets and ensure effective utilization of resources within approved limits.
• Evaluate campaign and event performance through traffic, sales and engagement metrics, and prepare regular performance reports.
• Build partnerships with brands, tenants and external stakeholders to secure sponsorships, events and publicity opportunities.
• Drive digital marketing initiatives, oversee customer service standards and support group-wide campaigns and operational activities as required.

What you will need

• Bachelor's Degree in Marketing, Mass Communications or equivalent
• Minimum 6 years of experience in the retail or hospitality industry
• Must possess prior experience in mall marketing
• Comfortable handling a dual portfolio and handling multiple stakeholders

All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

PeopleSearch Pte Ltd

EA License No: 16S8057