Marketing Campaigns Manager / Assistant Manager (Retail Mall)

GTS Consulting; Singapore; On-site; SGD 92,000 - 124,000; Full time

Job summary

GTS Consulting is seeking a seasoned Marketing Campaign Lead for a premier Singapore real estate portfolio. You will head the Advertising and Promotions function, devising campaigns that boost the destination’s appeal, engage shoppers and drive commercial objectives across properties.

This role oversees end-to-end campaigns, briefs, agency management, budgets and performance analysis, with responsibilities spanning festive activations, brand collaborations and loyalty initiatives.

Qualifications

• Degree in Marketing, Mass Communications or a related discipline.
• Minimum 5 years of relevant marketing campaign experience in retail, shopping malls, lifestyle, tourism or destination marketing.
• Proven ability to lead large-scale integrated campaigns and manage external agencies.
• Strong creative judgement and the ability to develop compelling campaign narratives.
• Excellent project management, stakeholder engagement and commercial negotiation skills.
• Ability to interpret marketing performance data and turn insights into practical recommendations.
• Strong writing, presentation and interpersonal communication skills.
• Organised, proactive and able to work independently in a fast-paced environment.

Responsibilities

• Lead end-to-end planning and execution of integrated campaigns, festive activations, loyalty initiatives and promotions.
• Develop engaging campaign concepts, briefs and customer experiences aligned with brand positioning and commercial goals.
• Lead, coach and develop marketing executives with clear direction and feedback.
• Establish project plans, timelines, risk controls and review points to keep campaigns on track.
• Manage creative, production, PR, digital, media and event agencies to deliver high-standard campaigns.
• Build partnerships with tenants, brand/IP owners, sponsors and external stakeholders.
• Oversee campaign budgets, procurement, contracts and compliance with company policies.
• Analyze campaign results, shopper behaviour, CRM data and loyalty insights to improve future initiatives.

Skills

Campaign management

Stakeholder management

Budget management

Negotiation

Creative writing

Analytical skills

Education

Degree in Marketing or related

Job description

• Remuneration Package: Up to S$9,000 per month + Variable Bonus (commensurate with relevant experience)
• Working Location: Central near MRT Station
• Working Hours: Monday to Friday, 8.30 am to 6.00 pm
• Key Requirements: Experience in marketing campaigns in retail malls

• Remuneration Package: Up to S$9,000 per month + Variable Bonus (commensurate with relevant experience)
• Working Location: Central near MRT Station
• Working Hours: Monday to Friday, 8.30 am to 6.00 pm
• Key Requirements: Experience in marketing campaigns in retail malls

Our client is an established real estate group with a diverse portfolio of retail and commercial properties. This opportunity offers the chance to lead high-profile campaigns for one of Singapore’s most popular shopping destinations, while supporting marketing initiatives across other properties in its portfolio.

The Role

You will lead the Advertising and Promotions (A&P) function for an assigned portfolio, developing campaigns that strengthen the destination’s appeal, engage shoppers and support commercial objectives. From major festive celebrations to brand collaborations and loyalty initiatives, you will guide each campaign from concept through execution and review.

Key Responsibilities

• Lead the end-to-end planning and execution of integrated campaigns, festive activations, loyalty initiatives and tactical promotions.
• Develop engaging campaign concepts, creative briefs and customer experiences aligned with the portfolio’s brand positioning and commercial goals.
• Lead, coach and develop marketing executives, providing clear direction, feedback and quality oversight.
• Establish project plans, timelines, risk controls and review points to keep campaigns on track and address issues early.
• Manage creative, production, public relations, digital, media and event agencies to deliver campaigns to a high standard.
• Build productive partnerships with tenants, brand and intellectual property owners, sponsors and other external stakeholders.
• Oversee campaign budgets, procurement, contracts and compliance with company policies.
• Analyse campaign results, shopper behaviour, customer relationship management data and loyalty insights to improve future initiatives.
• Oversee tenant communications and ensure that website, directory, app and social media content remains accurate across the assigned portfolio.
• Prepare commercially sound proposals and presentations for senior management approval.
• Identify fresh campaign ideas, strategic partnerships and potential revenue opportunities.
• Undertake other responsibilities assigned by management.

Requirements

• Degree in Marketing, Mass Communications or a related discipline.
• Minimum 5 years of relevant marketing campaign experiences in retail, shopping malls, lifestyle, tourism or destination marketing
• Proven ability to lead large-scale integrated campaigns and manage external agencies.
• Strong creative judgement and the ability to develop compelling campaign narratives.
• Excellent project management, stakeholder engagement and commercial negotiation skills.
• Ability to interpret marketing performance data and turn insights into practical recommendations.
• Strong writing, presentation and interpersonal communication skills.
• Organised, proactive and able to work independently in a fast-paced environment.

Reg No. R1983718

Triton AI Pte Ltd

License no. 21C0661