Executive, Marketing

HomeTeamNS; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

HomeTeamNS is seeking a Marketing Executive who is highly driven, creative and outgoing to lead a strategic marketing plan for our members and their families. You will collaborate with internal and external stakeholders to stay relevant to member needs and act as an ambassador of the Association, delivering delightful experiences.

You will drive multi-channel campaigns, manage social media content calendars, and support events and marketing initiatives to enhance member engagement and brand

Qualifications

• Diploma in Marketing or related discipline.
• Strong understanding of digital content best practices and social media development.
• Proficiency with Canva and Microsoft Office; knowledge of Adobe Creative Suite is a plus.
• Excellent written and verbal communication skills for diverse audiences.

Responsibilities

• Plan, develop and execute integrated, multi-channel marketing campaigns to boost clubhouse visibility and member engagement.
• Partner with Events team to promote events and programmes to drive participation.
• Develop campaigns to promote tenants and clubhouse offerings to increase footfall and patronage.
• Manage end-to-end marketing communications across digital and offline channels, including content creation and assets.

Job description

Job Summary

As a Marketing Executive, you are a highly driven, creative and outgoing individual, tasked with a pivotal role of spearheading a marketing strategy that makes HomeTeamNS the club-of-choice for our HomeTeamNS members and their families. You will work closely with internal and external stakeholders for collaborations and to remain relevant to the needs of members. As an ambassador of the Association, you will drive positive, delightful and memorable experiences, and Club-of-Choice for HomeTeamNS members.

Job Responsibilities

• Plan, develop and execute integrated, multi-channel marketing campaigns and promotional strategies to strengthen clubhouse visibility, drive member engagement and support overall business objectives.
• Partner closely with the clubhouse Events team to develop targeted marketing plans that build awareness, increase participation and drive conversions for clubhouse events and programmes.
• Develop and implement marketing campaigns to promote tenants, clubhouse offerings and key attractions, with the aim of increasing footfall, dwell time and patronage.
• Manage end-to-end marketing communications across digital and offline channels, including campaign conceptualisation, creative production, copywriting, video content and other marketing assets.
• Manage the clubhouse social media content calendar, including content planning, scheduling, budgeting and optimisation of organic and paid media campaigns.
• Track, measure and evaluate campaign performance against agreed milestones and key metrics, including member engagement rates, reach, conversions and campaign effectiveness, to generate data-driven insights and recommendations.
• Plan, monitor and manage social media advertising budgets and expenses to ensure effective utilisation of resources and return on marketing spend.
• Support clubhouse events and other marketing initiatives, including on-ground activations, publicity efforts and post-event follow-up to enhance overall member experience.
• Collaborate with other business units and internal stakeholders to execute integrated marketing initiatives that support cross-functional objectives and strengthen brand consistency.
• Prepare monthly marketing updates, campaign performance reports and management reporting materials with clear insights, key outcomes and recommended follow-up actions.
• Manage marketing-related enquiries and feedback, ensuring timely follow-up, proper escalation where required and resolution within stipulated service guidelines.

Others

• Assist in the formulation of annual workplans and budgets and support the implementation of approved initiatives for each financial year.
• Assist in preparing proposal papers, project updates and supporting materials for submission to the Executive Committee or relevant approving authorities.
• Perform Duty Officer duties at the clubhouse on assigned weekends, approximately once every two months, to support operational oversight and service readiness.
• Provide on-site support for selected events, including photo and video coverage, content capture and coordination of marketing publicity requirements.
• Undertake any other duties and responsibilities as assigned by Management to support clubhouse operations and organisational objectives.

Job Requirements

• Minimum Diploma in Marketing, Communications, Mass Communications, Digital Media or a related discipline, or an equivalent professional qualification.
• Strong understanding of digital content best practices, including editorial planning, social media content development, multimedia production, video content creation and optimisation for digital platforms; familiarity with traditional media planning and execution will be an advantage.
• Ability to conceptualise, develop and translate marketing ideas into actionable programmes, campaigns and publicity plans that support member engagement and business objectives.
• Proficient in Microsoft Office and Canva for content creation, presentation materials and social media assets; working knowledge of Adobe Creative Suite, including Illustrator, Photoshop and Premiere Pro, will be an added advantage.
• Able to work independently in a fast-paced environment, manage multiple priorities concurrently and deliver quality work within tight timelines.
• Excellent written and verbal communication skills, with the ability to craft clear, engaging and audience-appropriate content across different platforms and stakeholder groups.

This position is available at Bedok Reservoir Clubhouse (Permanent).