Marketing Manager

republic plaza city club (singapore) pte ltd; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Tower Club, Singapore’s premier private business club, seeks a Marketing Lead to steer brand positioning and member growth. You will craft multi-channel campaigns, collaborate with sales and service teams, and manage communications across all touchpoints to uphold a refined, exclusive image.

The role requires 3–5 years in digital marketing within club/hospitality settings, plus a passion for analytics, CRM, and trend-driven strategies to drive engagement and revenue.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of experience in digital marketing.
• Proficiency in creating and optimizing content for various digital platforms.
• Strong knowledge of digital marketing channels, tactics, and metrics.
• Passion for staying current with the latest digital marketing trends and technologies.

Responsibilities

• Develop and execute multi-channel marketing campaigns to attract high-net-worth professionals, entrepreneurs, and corporate partners, driving membership growth.
• Collaborate with membership sales and front-of-house teams to achieve target acquisition and retention goals.
• Analyze market trends, competitor activities, and local business ecosystems to refine audience targeting strategies.
• Oversee all direct member communications, ensuring an exclusive and polished tone across newsletters, digital apps, and portals.
• Design lifecycle marketing strategies to maximize member participation in club facilities, workspaces, and dining services.
• Utilize CRM systems and data analytics to track engagement metrics and reduce member churn and attrition rates.
• Promote signature business, networking, and lifestyle events hosted at the club to enhance member engagement.
• Establish and manage strategic partnerships with corporate partners, chambers of commerce, and luxury brands for joint activations and sponsorships.
• Supervise marketing efforts for food, beverage, and co-working offerings to increase revenue streams.
• Maintain strict brand integrity across all public and internal touchpoints to uphold the club’s prestige.
• Manage public relations and media outreach to elevate the club’s reputation within the regional business community.

Skills

Digital marketing

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM systems

Data analytics tools

Job description

Company Overview

Tower Club, Singapore’s premier Private Business Club, offers panoramic city views where business elites meet, network, and entertain. Facilities include Western and Chinese fine dining, a bar, and a fitness centre.

Job Summary

You will lead brand positioning, member acquisition, retention campaigns, and exclusive programming to drive community engagement and commercial growth.

Responsibilities

• Develop and execute multi-channel marketing campaigns to attract high-net-worth professionals, entrepreneurs, and corporate partners, driving membership growth.
• Collaborate with membership sales and front-of-house teams to achieve target acquisition and retention goals.
• Analyze market trends, competitor activities, and local business ecosystems to refine audience targeting strategies.
• Oversee all direct member communications, ensuring an exclusive and polished tone across newsletters, digital apps, and portals.
• Design lifecycle marketing strategies to maximize member participation in club facilities, workspaces, and dining services.
• Utilize CRM systems and data analytics to track engagement metrics and reduce member churn and attrition rates.
• Promote signature business, networking, and lifestyle events hosted at the club to enhance member engagement.
• Establish and manage strategic partnerships with corporate partners, chambers of commerce, and luxury brands for joint activations and sponsorships.
• Supervise marketing efforts for food, beverage, and co-working offerings to increase revenue streams.
• Maintain strict brand integrity across all public and internal touchpoints to uphold the club’s prestige.
• Manage public relations and media outreach to elevate the club’s reputation within the regional business community.

Required competencies and certifications

• Degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of experience in digital marketing, preferably within the club or hotel industry.

Preferred competencies and qualifications

• Proficiency in creating and optimizing content for various digital platforms.
• Strong knowledge of digital marketing channels, tactics, and metrics.
• Passion for staying current with the latest digital marketing trends and technologies.