Assistant/Manager, Sales & Marketing

Seletar Country Club; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Seletar Country Club is seeking a Marketing & Communications leader to drive branding, campaigns and partnerships across the Club’s facilities, events and services. The role also covers MICE, banquet and wedding sales with a focus on revenue growth and client relations.

Responsibilities include developing branding standards, coordinating with vendors, and monitoring campaign performance to continuously improve outcomes.

Qualifications

• Bachelor-level or equivalent degree in Marketing, Commerce, or related field.
• Minimum 5 years of relevant experience, preferably with 2+ years in a similar industry.
• Proficient in Microsoft Office Suite.

Responsibilities

• Lead and oversee all marketing initiatives and strategies aligned with the Club’s objectives and branding.
• Plan, strategize and execute integrated marketing campaigns to drive brand awareness, revenue growth and patronage of the Club’s facilities, F&B, events and services.
• Collaborate with internal stakeholders to support marketing and promotional needs.

Skills

Communication skills

Leadership

Presentation skills

Customer service

Analytical thinking

Creative

Team player

Marketing tools

Education

Professional Degree in Marketing, Commerce or equivalent

Tools

Microsoft Office

Job description

Responsibilities:

Marketing & Communications

• Lead and oversee all marketing initiatives and strategies in alignment with the Club’s objectives and branding.

• Plan, strategize and execute integrated marketing campaigns to drive brand awareness, revenue growth and patronage of the Club’s facilities, food and beverage outlets, events and services.

• Work closely with internal stakeholders and departments to support their marketing and promotional needs.

• Develop and maintain the Club’s branding standards and ensure consistency across all marketing and communication materials.

• Spearhead corporate publicity, promotional campaigns and communication initiatives including membership launches, special events and corporate activities.

• Liaise with the communications team and external vendors on the production and updating of promotional materials such as corporate videos, brochures, pamphlets and digital content.

• Identify and establish strategic partnerships, sponsorships and collaborative marketing opportunities locally and internationally to enhance the Club’s market presence.

• Assess and review the effectiveness of marketing campaigns and recommend improvements for continuous enhancement.

MICE , Banquet & Wedding Sales

• Develop and execute sales strategies to drive MICE, banquet, wedding and event revenue for the Club.

• Identify business opportunities and actively source for corporate clients, event organisers , wedding couples, wedding planners and strategic partners.

• Manage enquiries, proposals, negotiations and coordination for banquet, meeting, wedding and event bookings.

• Work closely with relevant departments to ensure smooth planning, execution and delivery of events and functions.

• Build and maintain strong relationships with clients and business partners to encourage repeat business and referrals.

• Monitor market trends and competitors’ activities to identify opportunities for business growth and service enhancement.

• Track sales performance, revenue targets and customer satisfaction relating to MICE, banquet, wedding and event operations.

Leadership & Management

• Lead, mentor and develop the team to achieve departmental objectives and maintain high performance standards.

• Oversee the day-to-day operations and ensure effective execution of departmental functions and initiatives.

• Plan, manage and monitor departmental budgets, expenditure and resources to ensure cost effectiveness and alignment with approved budgets.

• Prepare management reports, presentations and performance analysis for stakeholders and Management.

• Establish and maintain strong relationships with stakeholders, strategic partners and sponsors.

• Liaise closely with the Sponsorship, Advertising & Marketing Sub-Committee to support the development and execution of sponsorship, advertising and marketing initiatives, and to drive revenue generation and brand visibility for the Club.

• Lead and drive projects and campaigns linked to sales, revenue generation and Customer Satisfaction Index (CSI).

• Undertake any other duties as assigned by Management/General Manager.

Requirements:

• Professional Degree in Marketing, Commerce or equivalent.

• Minimum 5 years of relevant experience, preferably with at least 2 years in a similar industry.

• Proficient in Microsoft Office Suite.

• Strong spoken and written communication as well as presentation skills.

• Strong leadership qualities with the ability to mentor and develop team members.

• Excellent interpersonal and customer service skills.

• Results-oriented, resourceful, analytical and creative.

• Independent team player with a collaborative mindset.

• Able to keep abreast of the latest marketing tools and industry trends.

*Transport pick up/drop off available at Khatib & Sengkang MRT