Executive, Key Accounts

KAO SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Kao Singapore Private Limited is seeking a results-driven sales professional to manage key accounts in the FMCG sector in Singapore. You will work to achieve the monthly net sales target and grow brand presence at store level.

You will build strong relationships with assigned accounts, analyze sales trends and coordinate with Marketing to drive in-store promotions. Possession of own vehicle is preferred.

Qualifications

• Diploma or degree in Sales, Marketing, Business or equivalent.
• Minimum 1 year of relevant Key Account Management or FMCG sales experience.
• Strong communication, negotiation and account management skills.
• Good analytical and planning abilities.
• Proactive, responsible and able to work independently with integrity.
• Own vehicle preferred.

Responsibilities

• Achieve monthly net sales target for assigned accounts per yearly budget.
• Ensure positive account profitability and SCP.
• Build strong relationships with customers and understand needs.
• Increase brand visibility and store-level awareness.
• Maximize sales, distribution and merchandising for the accounts.
• Conduct business reviews with Senior Sales Manager to grow Kao’s business.
• Coach field team on monthly cycle activities and merchandising guidelines.
• Visit stores regularly to monitor stock and displays and track market trends.

Skills

Key Account Management

FMCG Sales

Negotiation

Communication

Analytical & Planning

Independent Working

Vehicle Ownership

Education

Diploma/ Degree in Sales, Marketing or Business

Job description

Responsibilities

• To achieve the monthly net sales target for the assigned accounts based on the yearly budget set

• To achieve positive account profitability and Sales Contribution Profit (SCP).

• To build good working relationship with and understand the customer to anticipate and satisfy customer needs through value-added customer service and customer care activities.

• To raise brand/product awareness & visibility for Kao’s brands at store level.

• To work closely with the assigned key customer accounts to ensure that sales, distribution and merchandising opportunities are maximized, and the year’s sales budget is achieved.

• To track A&P spend and undertake monthly accounts profitability analysis to improve levels of profits contribution from the assigned accounts.

• To analyse and evaluate customer account sales trends and specific brand/category performance to improve volumes/value, Kao’s share of the business, distribution width and depth and merchandising/promotional thrusts.

• To work closely with Marketing / Trade Marketing to develop and implement innovative and impactful in-store sales promotion and merchandising programmes which will improve visibility and profitability.

• To provide feedback on trade developments and serve as the customer’s advocate within Kao to ensure that the company is constantly aligned to its key customers.

To conduct business reviews with the assigned customer accounts with Senior Sales Manager to improve sales performance and develop Kao’s business within the account.

To provide guidance and coaching to the Field Assistant’s team for monthly cycle activities, field route and merchandising guidelines

To undertake regular field visits to monitor stock levels and displays; to develop relationships at the store level; keep abreast of, and provide feedback on, competitive developments; and gauge consumer purchase patterns.

Requirements

• Diploma/Degree in Sales, Marketing, Business, or equivalent

• Minimum 1 year of relevant experience in Key Account Management or FMCG sales

• Strong communication, negotiation, and account management skills

• Good analytical and planning abilities

• Proactive, responsible, and able to work independently with discipline and integrity

• Possess own vehicle (preferred)