Key Account Assistant Manager / Manager

Wilmar International; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Wilmar International is seeking a results-driven Sales Lead to drive growth through volume targets and strong retailer partnerships in Singapore. You will craft customer-focused strategies, optimise trade spend, and lead cross-functional projects across marketing and supply chain.

You will also analyze market trends and customer insights to inform decisions, negotiate favorable terms, and present quarterly performance to stakeholders. A bachelor's degree in business/marketing is required.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven success in sales or account management in FMCG, focused on growth and performance.
• Experience in Key Account management, especially with big retailers in modern trade.
• Strong negotiation skills to secure favorable deals for company and customers.
• Excellent relationship-building with long-term partnerships.
• Experience in business planning, trade spend management and promotional execution is a plus.
• Strategic mindset with ability to leverage data insights for decisions.
• Analytical skills to translate data into actionable insights.
• Understanding of marketing, category management, and supply chain operations.
• Proficiency in Microsoft Office and Power BI for data analysis.

Responsibilities

• Drive sales growth and profitability by achieving volume and distribution targets.
• Develop and execute customer-focused sales strategies aligned with business goals and market insights.
• Build and maintain strong relationships with key account contacts.
• Manage and optimise promotional budgets, ensuring an efficient ROI.
• Drive promotional excellence, delivering campaigns and in-store activations with maximum impact.
• Negotiate pricing, promotional allowances, and trading terms for mutual outcomes.
• Collaborate with marketing, supply chain, and sales to deliver effective executions and seamless operations.
• Monitor market trends, competitor activities and customer insights to inform strategy.
• Lead business reviews and present performance updates to stakeholders.

Skills

Sales leadership

Key Account Management

Negotiation

Relationship building

Data-driven decisions

Cross-functional collaboration

Market insights

Analytical thinking

Collaborative teamwork

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Power BI

Excel

PowerPoint

Job description

• Drive sales growth and profitability by achieving volume and distribution targets.
• Develop and execute customer-focused sales strategies that align with business goals and leverage market insights.
• Build & maintain strong relationships with your key account contacts.
• Manage & optimise promotional budgets, ensuring an efficient ROI.
• Drive promotional excellence, ensuring marketing campaigns and in-store activations deliver maximum impact.
• Negotiate pricing, promotional allowances, and trading terms to secure mutually beneficial commercial outcomes.
• Collaborate with cross-functional teams (marketing, supply chain, sales) to deliver effective marketing executions and seamless operations.
• Monitor market trends, competitor activities and customer insights to inform strategy.
• Lead business reviews and present regular performance updates to internal and external stakeholders.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven success in sales or account management in the FMCG industry, with a focus on growth and performance.
• Have experience in Key Account management, especially for big retailers in modern trade such as Fair Price, Giant, Sheng Siong, etc.
• Strong negotiation skills to secure favorable deals and outcomes for both the company and customers.
• Exceptional relationship-building skills and a history of developing strong, long-term partnerships.
• Experience in business planning, trade spend management & promotional execution is a plus.
• A strategic mindset with the ability to leverage data insights for decision-making.
• Analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Understanding of business operations, including marketing, category management, and supply chain operations.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and tools like Power BI for data analysis.
• A collaborative team player with a results-driven approach, who can also work independently to achieve goals.