Event Executive (Buyers Acquisition)

TTG Asia Media Pte Ltd; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

TTG Asia Media Pte Ltd is seeking a proactive professional to drive buyer/visitor acquisition for TTG events in Singapore. The role focuses on planning promotions, building databases and coordinating communications across online and direct marketing channels.

You will collaborate with editors, sales teams and partners to ensure quality buyers attend events, and you will manage travel logistics, participant kits, and post-event feedback to improve future shows.

Responsibilities

• Develop and execute buyer/visitor promotions for TTG events.
• Source, maintain and update buyers/visitors databases.
• Own buyer acquisition activities incl online forms, site comms, email and direct campaigns.
• Establish processes to identify, engage and invite quality buyers.
• Prepare materials for buyer nomination/validation, matching sessions, and kits.
• Liaise with hosting/sponsoring orgs for travel and accommodations, ensure bookings.
• Conduct surveys and develop questionnaires to gather buyer feedback.
• Build rapport with partners, associations, media, and exhibitors.
• Engage industry partners and stay updated on market developments.
• Develop partnerships to boost TTG buyer acquisition efforts.
• Engage internal stakeholders: editors, sales, PMs as needed.
• Engage suppliers for tools, online forms and campaigns.
• Liaise with Operations and Finance for logistics and expenditure.
• Submit and update clear, substantive reports regularly.
• Assist with any other duties as assigned.

Job description

Primary Functions:

• To research and develop event buyers segment.

• To be responsible for the buyer/visitor acquisition activities for exhibitions and conferences.

Main Responsibilities:

1. To develop, plan and execute buyer/visitor promotions for TTG events.

2. To source, maintain, update and build up databases for buyers/visitors.

3.To take ownership of all buyer acquisition activities and engagement process. This would include, among others, development of online acquisitions forms, website communication, email marketing campaigns, and direct marketing campaigns.

4.To establish and maintain a process of ensuring quality buyers are identified, engaged and invited to attend TTG events.

5.To prepare materials needed for buyer nomination/validation, buyer-seller business appointment matching/scheduling sessions) and buyer kits etc.

6.To liaise with hosting and sponsoring organizations for flights, transportation, accommodation, etc., for buyers/visitors, and to ensure reservation and confirmation of bookings, etc., are collected and delivered to buyers/visitors.

7.To conduct survey and develop questionnaires for buyers/visitors to gather feedback, in order to improve our events, and/or conduct market research.

8.To build and maintain good rapport with partners, industry associations, supporting media, exhibitors, etc.

9.To engage industry partners and to keep abreast of market developments where necessary.

10.To develop partnerships and alliances with industry partners to assist TTG in its buyer acquisition efforts.

11.To engage internal stakeholders, including but not restricted to editors, sales staff, and project managers where necessary.

12.To engage suppliers and vendors for the provision of services necessary to develop tools, online forms, direct marketing campaigns where necessary.

13. To liaise with Operations and Finance departments for logistics, operational requirements and expenditure.

14. To submit and update regular clear, concise and substantive reports.

15. Toassist in any other duties as assigned from time to time.

Standards of Performance:

1. Achieving buyers’ quantity and quality.

2.Systematic, accurate and timely work performance.

3.Initiative, resourcefulness and meticulousness.

4.Responsibility and commitment to present a high standard exhibition.

5.Positive attitude and team player.