Education Facebook Ads Lead Gen Specialist

NANYANG INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 48,000 - 64,000; Full time

Benefits offered by this job

Canva or Adobe content tools

Job summary

Nanyang International School is seeking a digital marketing specialist to lead Facebook and Instagram advertising campaigns, generating qualified student enquiries. You will collaborate with recruitment and marketing teams to enhance lead generation, monitor performance, and implement innovative digital strategies.

Responsibilities include budgeting, content creation, audience targeting, and reporting. Fresh graduates are welcome; familiarity with Meta tools and English communication is

Qualifications

• Diploma preferred in Marketing or Digital Media; advantage for related teaching or school marketing.
• Experience in Facebook advertising and social media marketing is preferred.
• Familiarity with audience targeting, budgeting, and performance analysis.
• Basic content creation and copywriting skills using Canva or Adobe.

Responsibilities

• Plan, execute, and optimize Facebook and Instagram campaigns to increase qualified student enquiries
• Manage advertising budgets, audience targeting, testing, and ROI optimization
• Develop engaging advertising content including copy, images, videos, and promos
• Monitor KPIs such as cost per lead, lead quality, engagement, and conversion rates
• Coordinate with recruitment to track enquiries, appointments, and enrolments for follow-up
• Conduct market research and competitor analysis to identify opportunities and trends
• Manage Facebook/Instagram accounts by responding to comments, messages, and enquiries
• Collaborate with marketing to ensure consistent branding and messaging
• Prepare weekly campaign performance reports with insights and improvements
• Identify and implement new strategies for lead generation and marketing effectiveness

Skills

Facebook advertising

Social media marketing

Lead generation

Campaign performance analysis

Copywriting

Content creation

English communication

Education

Diploma in Marketing or Digital Media or Communications

Tools

Meta Ads Manager

Facebook Business Suite

Job description

Nanyang International School is seeking a digital marketing specialist to lead Facebook and Instagram advertising campaigns, generating qualified student enquiries. You will collaborate with recruitment and marketing teams to enhance lead generation, monitor performance, and implement innovative digital strategies.

Responsibilities include budgeting, content creation, audience targeting, and reporting. Fresh graduates are welcome; familiarity with Meta tools and English communication is