MARKETING MANAGER / SENIOR MANAGER (Digital Marketing)

Ngee Ann Academy; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Ngee Ann Academy is seeking a Marketing Manager/Senior Manager to lead digital marketing initiatives, strengthen brand visibility and drive student recruitment in Singapore and the Greater China market.

The role requires strong digital marketing expertise, knowledge of Chinese platforms, and a proven ability to generate quality leads and improve enrolment conversions.

Qualifications

• 3–5 years of digital marketing experience, preferably in education/training.
• Proven lead generation, performance marketing and conversion optimisation.
• Strong English and Chinese communication for bilingual campaigns.

Responsibilities

• Develop and execute integrated digital marketing strategies to raise brand awareness and enrolments.
• Manage campaigns across Google Ads, Meta Ads, SEO, SEM, social media and related channels.
• Drive China market development via WeChat, Xiaohongshu, Douyin and Baidu.

Skills

Digital marketing

Lead generation

Campaign management

Bilingual content

China market knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Marketing automation tools

Job description

We are seeking a results-driven Marketing Manager / Senior Manager to lead digital marketing initiatives, strengthen brand visibility and drive student recruitment in Singapore and the Greater China market. The ideal candidate will have strong digital marketing expertise, knowledge of Chinese digital platforms and a proven ability to generate quality leads and improve enrolment conversions.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies to increase brand awareness, lead generation and student enrolment.
• Manage digital campaigns across Google Ads, Meta Ads, SEO, SEM, social media and other relevant channels.
• Drive China market development through platforms such as WeChat, Xiaohongshu, Douyin and Baidu.
• Develop engaging bilingual (English and Chinese) marketing content, promotional materials and campaigns.
• Identify and establish strategic partnerships with education agents, recruitment partners and relevant organisations in China.
• Collaborate with admissions and academic teams to achieve student recruitment and enrolment targets.
• Manage marketing budgets, analyse campaign performance and optimise conversion rates and return on investment (ROI).
• Strengthen the Academy's brand positioning through consistent and professional marketing communications.
• Strengthen the Academy's brand positioning through consistent and professional marketing communications.
• Conduct market research, competitor analysis and explore new student recruitment opportunities.
• Support education fairs, webinars, open houses and other recruitment activities.
• Ensure marketing and recruitment communications comply with relevant regulatory requirements.

Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related discipline.
• Minimum 3-5 years of relevant digital marketing experience, preferably in the education or professional training sector.
• Proven experience in digital campaigns, lead generation, performance marketing and conversion optimisation.
• Familiarity with Chinese digital platforms and China market development.
• Strong written and verbal communication skills in English and Chinese to support bilingual marketing and engagement with China-based partners.
• Knowledge of SEO, SEM, Google Analytics, CRM systems and marketing automation tools.
• Strong analytical, project management and stakeholder engagement skills.
• Self-motivated, creative and results-oriented, with the ability to manage multiple priorities.
• Experience in international student recruitment or education marketing will be an advantage.

Join us and play a key role in expanding our digital presence and student recruitment across Singapore and China.