E-Commerce Specialist / Senior Executive (Kim s Duet)

kim guan guan coffee roaster pte ltd; Singapore; On-site; SGD 40,000 - 62,000; Full time

Job summary

Kim Guan Guan Coffee Roaster Pte Ltd is seeking an E‑Commerce Specialist to own the Kim’s Duet brand online. You will manage day‑to‑day operations across Shopee, TikTok Shop, Shopify, Lazada, and RedMart, driving growth and optimizing inventory, pricing, and fulfillment.

You will also support offline events and pop‑ups to reinforce brand presence in Singapore. You should bring 3–5 years in multi‑channel e‑commerce, strong financial literacy, and a passion for Singapore’s Nanyang coffee heritage

Qualifications

• Education:Bachelor’s Degree or Diploma in Business, Marketing, E‑Commerce, or related discipline.
• Experience:3–5 years managing multi‑channel e‑commerce stores (FMCG/CPG preferred).
• Platform knowledge:Shopee, TikTok Shop, Lazada, RedMart, Shopify back‑end admin.
• Commercial/Channel governance:Brand value preservation, pricing strategy, cross‑channel alignment.
• Financial/data literacy:Comfort with numbers, platform payouts, and reporting.

Responsibilities

• Oversee day‑to‑day operations across e‑commerce platforms (Shopee, TikTok Shop, Shopify, Lazada, RedMart).
• Drive online growth with strategic pricing, listings, inventory, and fulfillment optimization; monitor FBS operations and store health metrics.
• Coordinate offline activations and live events; manage campaigns, vouchers, and ROI tracking; prepare regular management reports for leadership.

Skills

Multi-channel e-commerce mgmt

Analytical thinking

Cross-functional collaboration

Excel proficiency

Education

Bachelor’s/Diploma in Business/Marketing/E-Commerce

Tools

Shopee Seller Centre

TikTok Shop Seller Centre

Lazada Seller Centre

Shopify backend

RedMart Seller Centre

Job description

We are looking for a proactive, commercially minded E-Commerce Specialist to join our marketing team at Kim Guan Guan, taking ownership of our consumer brand, Kim’s Duet.

Reporting directly to the Brand Lead, you will drive the online growth of Kim’s Duet across all D2C and marketplace channels; managing day-to-day operations, financial settlements, and platform performance.

Beyond digital storefronts, you will serve as an authentic ambassador for Kim’s Duet. We are looking for someone with a genuine passion for Singapore’s rich Nanyang coffee culture, who can translate brand heritage into digital campaigns and step in to support ground-level offline events and pop-up activations when required.

Key Responsibilities

1. Marketplace Operations & Channel Governance (Kim's Duet)

• Manage day-to-day operations across all key e-commerce platforms for Kim's Duet, including Shopee, TikTok Shop, Shopify, Lazada and RedMart.
• Drive commercial strategy to fast-track Kim’s Duet online growth, taking calculated risks and adapting to the shifting platform landscapes.
• Oversee inventory management, catalogue and listing optimisation, pricing strategies, and order fulfilment processes.
• Handle end-to‑end Fulfilled by Shopee (FBS) operations, including stock forecasting, inbound shipments, inventory reconciliation, and performance tracking.
• Monitor, improve, and maintain high customer service response standards on all platform chat portals, ensuring customer inquiries, feedback, and post‑purchase issues are resolved efficiently to boost store ratings and repeat purchases.
• Continuously monitor store health metrics, penalty points, and performance benchmarks across Shopee, TikTok Shop, Lazada, and RedMart; proactively manage customer return/refund disputes, order non‑fulfilment rates (NFR), and late dispatch metrics to safeguard store tiering and visibility.
• Partner directly with Modern Trade Sales Specialists to align Kim's Duet product listings, promotional mechanics, and pricing strategies, ensuring zero channel or product conflict with offline retail presence.
• Thrive in ambiguity, taking full ownership of outcomes while navigating fast‑paced and evolving commercial priorities.

2. Campaign Strategy, Brand Growth & Offline Activations

• Plan, set up, and execute platform‑specific Megaday campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and category promotions across Shopee, TikTok Shop, Shopify, Lazada and RedMart.
• Champions the story of Kim’s Duet, using a deep appreciation for Singapore's Nanyang coffee heritage to craft culturally authentic listings, campaign messaging, and customer interactions.
• Monitor campaign budgets, optimize store vouchers, and track ROI on platform ads. Maintain a high level of numerical fluency: analyse each channel’s P&L, manage pricing mechanic, track voucher burn rates, and make data‑driven decisions that protect and grow profit margins.
• Actively support and represent Kim’s Duet at offline marketing events, pop‑up activations, and trade showcases as part of integrated brand campaigns.

3. Livestreaming & Affiliate Marketing

• Manage and coordinate live commerce operations on TikTok Shop and Shopee Live.
• Build and manage relationships with e-commerce affiliates, creator networks, and key opinion consumers (KOCs) to drive referral sales and brand awareness for Kim’s Duet.
• Extract, analyse, and reconcile monthly settlement reports across all Kim's Duet e‑commerce platforms.
• Partner directly with the Finance team to verify platform payout accuracy, track commission deductions, voucher burn rates, and service fees.
• Build and maintain regular management reports tracking key metrics (GMV, net revenue, platform margins, traffic, conversion rates, and ROI) to present channel progress to leadership.

Requirements & Qualifications

• Education: Bachelor’s Degree or Diploma in Business, Marketing, E-Commerce, or a related discipline.
• Experience: 3 to 5 years of hands‑on experience managing multi‑channel e‑commerce stores (preferably within FMCG, food & beverage, or consumer goods).
• Platform Expertise: Deep, practical knowledge of Shopee Seller Centre (including FBS operations), TikTok Shop Seller Center, Lazada and RedMart Seller Center, and Shopify backend administration.
• Commercial & Channel Governance: Understanding of brand value preservation, pricing strategy, and working with sales teams to avoid cross‑channel product conflicts.
• Financial & Data Literacy: Strong comfort with numbers, platform payout settlements, and store financial data; proficient in Excel for financial reconciliation and reporting.
• Brand & Culture Fit: Passionate about Singapore Nanyang coffee heritage; enthusiastic about growing the Kim’s Duet brand online and adaptable enough to assist with offline pop‑ups and events.
• Bonus Skill: Basic understanding or hands‑on experience with Google Performance Marketing (Search, Performance Max, Display) is a strong advantage.
• Soft Skills: Strong cross‑functional collaboration skills (working with Brand Lead, Finance, and Modern Trade teams), attention to detail, and a hands‑on attitude.