Senior E-commerce & CRM Executive

owndays singapore pte. ltd.; Singapore; On-site; SGD 42,000 - 70,000; Full time

Job summary

owndays Singapore PTE. LTD. is hiring for an E-commerce Execution and CRM Specialist to support online campaigns, coordinate TikTok Shop operations, and drive CRM initiatives across online and offline channels. You will work with marketing, design, and regional teams to optimize listings, orders, and performance metrics.

The role requires 2–3 years in eCommerce/CRM, strong data skills with GA4 and PowerBI, and the ability to manage multiple tasks with attention to detail.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 2–3 years of experience in eCommerce, CRM or related roles.
• Experience with TikTok Seller Centre management (MUST).
• Good communication skills and ability to work with regional teams (Important).
• Experience with Analytics tools GA4 and PowerBI is required.

Responsibilities

• Support the planning and execution of online campaigns and promotions.
• Build and maintain campaign timelines and trackers.
• Collaborate with design for banner and creative asset creation.
• Prepare briefs with banner sizes, copy, deadlines, and placements.

Skills

CRM execution

Analytics tools

Communication skills

Detail-oriented

Ownership mindset

Education

Bachelor's degree in Business/Marketing

Tools

GA4

PowerBI

Job description

1. E-commerce Execution

• Support the planning and execution of online campaigns (e.g. promotions, seasonal sales, product launches)

• Build and maintain campaign timelines and trackers

• Work closely with the design team for banner and creative asset creation

• Prepare clear briefs including banner sizes, copy, deadlines, and placement requirements.

• Grow online sales and other crucial online KPIs for the Singapore market.

• Support ad-hoc e-commerce and system-related tasks as required

2. TikTok Shop Seller Centre Management (Very Important)

• Manage product listings on TikTok Shop Seller Centre

• Process and monitor orders end-to-end, order confirmation, fulfilment coordination, returns/refunds, and resolving order-related disputes or buyer queries

• Support affiliate programme management: onboarding and communicating with affiliates/creators, tracking commission structures, and monitoring affiliate-driven sales performance

• Coordinate LIVE stream selling operations, including scheduling, host briefing, and working with hosts/creators (including LOA and commission terms where applicable)

• Monitor TikTok Shop campaign participation (e.g. flash sales, vouchers, GMV Max) and ensure listings comply with platform policies and category requirements

• Track TikTok Shop performance metrics (GMV, conversion, affiliate contribution) and flag issues or optimisation opportunities to the E-commerce Manager

3. CRM Execution (Online & Offline)

• Execute CRM campaigns for both online and offline customers across Email, Push Notifications, and SMS using CleverTap

• Work closely with the Marketing team to align CRM communications with ongoing brand, retail, and promotional campaigns

• Work with Design team for eDM creation
  

Requirements

• Bachelor's degree in Business, Marketing, or a related field.

• 2 - 3 years of experience in eCommerce, CRM, or related roles

• Experience with Tiktok Seller centre management (MUST)

• Good communication skills and ability to work with regional teams (Important)

• Experience with Analytics tools is a must (GA4 and PowerBI)

• Comfortable working with spreadsheets and data

• Strong attention to detail and ability to manage multiple tasks

• Willingness to learn and take ownership of execution tasks