E-Commerce Specialist

B2K PET CARE PTE LTD; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

B2K PET CARE PTE LTD is seeking an energetic E-Commerce Specialist/Executive to manage and grow our online sales channels including our Shopify store and major marketplaces such as Shopee, Lazada and TikTok Shop.

You’ll be hands-on with online campaigns, product launches, promotions, digital advertising and livestream activities, collaborating with marketing and design teams to optimize listings, traffic and conversions, while learning how channels work together to drive sales.

Qualifications

• Diploma or Degree in E-Commerce, Marketing, Business or a related field.
• 1–3 years of relevant experience preferred; candidates with less experience but strong interest in e-commerce are welcome to apply.
• Familiarity with platforms such as Shopify, Shopee, Lazada or TikTok Shop.
• Comfortable working with numbers and analysing basic sales performance.
• Good communication and coordination skills.
• Able to work independently while collaborating with different teams.
• Proactive, organised and willing to learn.
• Interest in e-commerce trends, digital marketing and online consumer behaviour.

Responsibilities

• Manage and maintain Shopify website and online marketplace stores.
• Update product listings, pricing, promotions and campaign information.
• Monitor store performance and identify opportunities to improve sales and conversion.
• Plan and execute online promotions, product launches and sales campaigns.
• Work with marketing on campaign creatives, EDMs and social media activities.
• Monitor competitor activities and marketplace trends.
• Set up and optimise marketplace advertising campaigns.
• Prepare regular reports using Shopify and analytics tools.

Skills

1–3 years experience

Communication

Independent

Organised

Willing to learn

Analytical

Education

Diploma or Degree in E-Commerce, Marketing, Business

Tools

Shopify

Shopee

Lazada

TikTok Shop

Job description

E-Commerce Specialist/Executive

About the Role

We are looking for an energetic and commercially minded E-Commerce Specialist/Executive to join our growing team.

You will be involved in the day-to-day management and growth of our online sales channels, including our Shopify website and major marketplaces such as Shopee, Lazada and TikTok Shop.

This is a hands‑on role where you will have the opportunity to work on online campaigns, product launches, marketplace promotions, digital advertising and TikTok Live, while learning how different e-commerce channels work together to drive sales.

If you enjoy e-commerce, online shopping trends and seeing your ideas translate into actual sales results, we would love to hear from you.

What You’ll Be Doing

E-Commerce & Marketplace Management

• Manage and maintain our Shopify website and online marketplace stores
• Update product listings, pricing, promotions and campaign information
• Ensure product information and promotional mechanics are accurate and up to date
• Monitor store performance and identify opportunities to improve sales and conversion
• Support major online campaigns such as 9.9, 10.10, 11.11, 12.12 and other seasonal promotions

Campaigns & Online Sales

• Plan and execute online promotions, product launches and sales campaigns
• Work closely with the marketing team on campaign creatives, EDMs and social media activities
• Monitor competitor activities, marketplace trends and customer buying behaviour
• Suggest new ideas to increase traffic, conversion, average order value and repeat purchases

Digital Advertising

• Set up, monitor and optimise marketplace advertising campaigns
• Track campaign performance and advertising spend
• Review key metrics such as sales, ROAS, conversion rate and traffic
• Identify opportunities to improve campaign performance

Data & Performance

• Monitor online sales and campaign performance
• Prepare regular reports and highlight key findings
• Use Shopify, marketplace dashboards and analytics tools to understand customer behaviour
• Turn data and observations into practical recommendations to improve sales

Product & Content

• Ensure product listings are attractive, informative and sales-focused
• Support new product launches and promotional campaigns
• Work with the marketing/design team to improve product images, banners and content
• Assist with basic content updates when required

TikTok & Livestream

• Support and participate in TikTok Live sessions
• Assist with product preparation, promotions and livestream campaigns
• Monitor livestream performance and identify ways to improve engagement and sales

Order & Customer Experience

• Coordinate with our warehouse and logistics teams to ensure smooth order fulfilment
• Assist with e-commerce customer enquiries and order-related matters when required
• Support walk-in customers occasionally when needed

What We’re Looking For

• Diploma or Degree in E-Commerce, Marketing, Business or a related field
• 1–3 years of relevant experience preferred; candidates with less experience but strong interest in e-commerce are welcome to apply
• Familiarity with one or more platforms such as Shopify, Shopee, Lazada or TikTok Shop
• Comfortable working with numbers and analysing basic sales performance
• Good communication and coordination skills
• Able to work independently while collaborating with different teams
• Proactive, organised and willing to learn
• Interest in e-commerce trends, digital marketing and online consumer behaviour

Why Join Us?

You will gain hands‑on exposure across multiple areas of e-commerce instead of being limited to just one platform.

You will have opportunities to work on:

• Major e-commerce campaigns and sales events
• Shopify and leading online marketplaces
• TikTok Shop and livestream commerce
• Digital advertising and performance analysis
• New product and brand launches
• E-commerce growth projects

This role is suitable for someone who wants to build a strong career in e-commerce and grow together with the business.