Social Commerce Lead

Dyson; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dyson Singapore is seeking a Social Commerce Lead to drive social commerce plans across content, affiliates, livestream, media and shop conversion. You will coordinate channel activities with cross-functional teams, monitor performance, and support delivery of commercial objectives within brand guidelines.

The role requires 4+ years in ecommerce or digital sales, with hands-on experience on TikTok Shop, Shopee or Lazada.

Qualifications

• 4+ years in ecommerce or digital sales with a commercial target or P&L.
• Hands-on experience with social commerce platforms and campaigns.
• Strong forecasting, analytics and performance reporting.

Responsibilities

• Coordinate social commerce plans across content, affiliates, livestream and paid activity.
• Monitor performance against targets and provide insights to optimise GMV and revenue.
• Lead cross-functional teams through launches and promotional moments.

Skills

Ecommerce management

TikTok Shop

Shopee/Lazada experience

Forecasting & reporting

Cross-functional leadership

Job description

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations, and more people.

From its beginnings in cyclonic vacuums, Dyson's portfolio has grown to include five main areas of technology: Cord-free and corded vacuum cleaners, hand dryers, lighting, environmental control machines (purifying fans, heating and cooling fans and humidifiers) and hair styling tools, which are sold in more than 82 countries across the world. We are on a mission to improve our customer's lives: whether that be by making the the air they breathe safe and clean, or connecting them to high performing machines, which keep their homes clean.

About the role

Role Overview

The Social Commerce Lead supports the execution of Dyson Singapore's social commerce plans across content, affiliates, livestream, media and shop conversion activities. Working closely with the Senior Manager and cross-functional teams, the role helps coordinate channel activities, monitor performance, identify optimisation opportunities and support the delivery of commercial objectives within agreed brand and commercial guidelines.

Key Responsibilities

1. Channel Strategy and Commercial Ownership
   
   
   
   • Support the development and execution of quarterly and monthly social commerce plans aligned with broader e-commerce and business objectives.
   
   
   • Monitor channel performance against GMV, unit, revenue and conversion targets, and provide insights and recommendations to support business performance.
   
   
   • Track channel performance, identify opportunities and risks, and support the preparation of performance reviews and business updates.
   
   
   • Assist with sales forecasting, campaign planning and performance reporting activities.
   
   
   
   


2. Integrated Social Commerce Operating Plan
   
   
   
   • Own one integrated calendar across launches, BAU content, affiliates, owned livestreams, paid activity and promotional moments.
   
   
   • Coordinate weekly performance reviews and track actions with relevant stakeholders.
   
   
   • Coordinate the integrated social commerce calendar across product launches, content activities, affiliate campaigns, livestreams, paid activities and promotional events.
   
   
   • Ensure key stakeholders are aligned on timelines, deliverables and campaign requirements.
   
   
   • Support weekly performance reviews by consolidating updates, tracking actions and following up on outstanding items.
   
   
   
   


3. Commercial Levers and Budget
   
   
   
   • Partner with Sales on pricing, promotions, bundles, vouchers, stock allocation and social commerce shop mechanics.
   
   
   • Partner with stakeholders to optimize investments across affiliate, content, livestream and paid activities.
   
   
   • Escalate stock, pricing or profitability risks with quantified options and a recommended decision.
   
   
   
   


4. Workstream Leadership
   
   
   
   • Set the commercial brief and performance priorities for the Social Commerce Content Specialist.
   
   
   • Partner with the Affiliate lead on recruitment, activation, content output and affiliate GMV contribution.
   
   
   • Partner with the Livestream lead on owned-livestream strategy, calendar, roster, conversion performance and AI-livestream integration.
   
   
   • Partner with Social and Marketing teams on global assets, brand guardrails, local adaptation and paid-media amplification.
   
   
   • Partner with Category/GTM on paid KOLs and celebrity activity where the primary objective is brand or category awareness.
   
   
   
   


5. Performance and Optimisation
   
   
   
   • Maintain and consolidate social commerce performance reporting and insights.
   
   
   • Analyze the full funnel: content reach and watch time, product clicks, affiliate conversion, livestream efficiency, product-card performance, media ROAS and repeat/new-buyer contribution.
   
   
   • Run structured tests across content, offers, livestream formats, affiliate cohorts and media; scale proven activity and stop low-return activity.
   
   
   • Maintain forecast accuracy and convert insights into clear weekly actions, owners and deadlines.
   
   
   
   

Key Performance Indicators

• Commercial Growth : Social commerce GMV, units, net revenue and gross margin versus target; incremental contribution versus channel transfer.


• Commercial Quality: Product mix, discount efficiency, voucher efficiency and channel contribution after commissions, media and platform costs.


• Engine Performance: Content-attributed GMV, affiliate GMV, owned-livestream GMV and GMV/hour, product-card conversion and paid-media ROAS.


• Customer Growth: New-buyer contribution, repeat purchases where measurable, follower quality and qualified traffic.

About You

4+ years of experience in ecommerce, marketplace, social commerce or digital sales, with direct ownership of a commercial target or P&L.

Strong experience in TikTok Shop, Shopee or Lazada; platform name matters less than proven commercial accountability.

Confident with forecasting, promotional economics, product mix, conversion funnels and performance reporting.

Able to lead cross-functional teams through in