Director, HNW Product Proposition & Innovation

Sun Life Assurance Company of Canada; Singapore; On-site; SGD 250,000 - 350,000; Full time

Job summary

Sun Life Assurance Company of Canada in Singapore seeks a Director to articulate and elevate the HNW CVP across SG, HK and International markets. Translate strategy into clear narratives for distributors and clients.

You will lead CVP frameworks, align messaging, develop broker-ready materials, and guide product development to reflect the value story. Strong collaboration with international teams and product marketing is essential.

Qualifications

• Ability to translate product strategy into compelling CVP narratives for distributors and clients.
• Experience shaping value propositions for life insurance across multiple markets.
• Proven track record supporting distribution teams with proposition narratives and training materials.

Responsibilities

• Lead creation of HNW CVP frameworks for all product lines.
• Align CVP language and market positioning across SG, HK, and International markets.
• Develop broker-ready pitches, one-pagers, CVP summaries, and training narratives.
• Guide product development to ensure CVP is reflected in features and campaigns.
• Benchmark CVP positioning against competitors and regional players.

Skills

CVP storytelling

Stakeholder management

Cross-market collab

Communication

Education

Bachelor's degree in Business, Finance, Marketing, Actuarial Science, or related field

Job description

Sun Life Assurance Company of Canada in Singapore seeks a Director to articulate and elevate the HNW CVP across SG, HK and International markets. Translate strategy into clear narratives for distributors and clients.

You will lead CVP frameworks, align messaging, develop broker-ready materials, and guide product development to reflect the value story. Strong collaboration with international teams and product marketing is essential.