Director, HNW Product Proposition & Innovation

Sunlife; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Sun Life is seeking a Director of Product Proposition and Innovation to articulate and elevate Sun Life's HNW Client Value Proposition (CVP) across Singapore, Hong Kong, and International markets. You will translate product strategy into a clear, compelling narrative for distributors and clients, driving sales momentum and differentiating Sun Life's HNW solutions.

This role advances our objective of strong CVP enhancements, market differentiation, and cohesive external narratives with

Qualifications

• 7–10 years in Product Proposition, CVP development, Product Strategy, or HNW insurance across SG/HK or International markets.
• Proven track record developing or shaping value propositions for life insurance (e.g., IUL, UL, WL, Non-Par, estate/legacy planning solutions).
• Experience supporting distribution teams with proposition narratives, broker training materials, or market messaging
• Demonstrated experience working directly with external partners and managing stakeholder expectations.

Responsibilities

• Lead CVP Leadership and development across markets.
• Translate product strategy into simple, compelling narratives for distributors and clients.
• Ensure proposition clarity and One HNW messaging across SG, HK, and international markets.
• Develop broker-ready pitch decks, one-pagers, CVP summaries, FAQs, and training narratives for product activities.
• Collaborate with International, SG, HK, and Product Marketing to align CVP with brand and media strategy.

Skills

CVP storytelling

Interpersonal skills

Stakeholder engagement

Collaborative

Ownership

Education

Bachelor's degree in Business/Finance/Marketing/Actuarial Science

Job description

Sun Life is seeking a Director of Product Proposition and Innovation to articulate and elevate Sun Life's HNW Client Value Proposition (CVP) across Singapore, Hong Kong, and International markets. You will translate product strategy into a clear, compelling narrative for distributors and clients, driving sales momentum and differentiating Sun Life's HNW solutions.

This role advances our objective of strong CVP enhancements, market differentiation, and cohesive external narratives with