Associate Retail Marketing Manager

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Razer (Asia-Pacific) Pte. Ltd. seeks an Associate Marketing Manager to drive retail campaigns across RazerStore locations, blending physical and digital experiences to boost foot traffic and in-store conversions.

You will translate global product launches into localized store experiences, manage influencer activations, and collaborate with Product Marketing, Esports, and CRM teams to ensure cohesive messaging and optimized events across stores.

Qualifications

• 3–5 years of experience in marketing, retail marketing, or experiential marketing.
• Proven experience executing campaigns, events, or activations end-to-end.
• Experience working with influencers or creator marketing programs preferred.
• Strong project management skills with ability to manage multiple stakeholders and timelines.
• Ability to translate strategy into execution with attention to detail.
• Excellent communication and organizational skills.

Responsibilities

• Execute integrated retail marketing campaigns across stores and digital channels to drive traffic and sales.
• Translate global product launches into localized in-store experiences.
• Partner with Product Marketing and Business Units to align messaging, priorities, and timelines.
• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion.
• Plan and execute in-store events including product launches, esports activations, and community events.
• Develop run-of-show documents, staffing plans, and customer experience flows.
• Define success metrics for events and track performance.
• Ensure consistent execution across stores through structured SOPs and toolkits.
• Source and manage local influencers aligned with RazerStore audiences.
• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture.
• Partner with internal Social and Community teams to amplify influencer content across channels.
• Track influencer performance and optimize for engagement, reach, and store traffic.
• Build and manage relationships with local colleges, gaming communities, and grassroots organizations.
• Identify partnership opportunities that drive sustained store traffic and brand affinity.
• Support recurring community programming (tournaments, meetups, training sessions).
• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives.
• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification.
• Coordinate with store operations teams to ensure readiness for all activations.
• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists.
• Provide clear communication and training to store teams ahead of campaigns and events.
• Ensure brand consistency and high-quality execution across all locations.

Job description

Job Responsibilities

Razer Associate Marketing Manager will be responsible for supporting the execution of high-impact retail marketing initiatives across RazerStore locations. Role will focus on driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies.

• Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales
• Translate global product launches and brand initiatives into localized, in-store experiences
• Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines
• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion
• In-Store Events & Activations
  • Plan and execute in-store events including product launches, esports activations, and community events
  • Develop run-of-show documents, staffing plans, and customer experience flows
  • Define success metrics for events (traffic, conversion, revenue) and track performance
  • Ensure consistent execution across stores through structured SOPs and toolkits
• Influencer & Creator Marketing
  • Source and manage local influencers aligned with RazerStore audiences
  • Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture
  • Partner with internal Social and Community teams to amplify influencer content across channels
  • Track influencer performance and optimize for engagement, reach, and store traffic
• Community & Partnerships
  • Build and manage relationships with local colleges, gaming communities, and grassroots organizations
  • Identify partnership opportunities that drive sustained store traffic and brand affinity
  • Support recurring community programming (tournaments, meetups, training sessions)
• Cross-Functional Collaboration
  • Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
  • Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification
  • Coordinate with store operations teams to ensure readiness for all activations
• Store Enablement & Toolkits
  • Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists
  • Provide clear communication and training to store teams ahead of campaigns and events
  • Ensure brand consistency and high-quality execution across all locations
• Other duties as assigned

Home station will be shared between the Irvine office and Los Angeles Store based on business needs.

Pre-Requisites

3–5 years of experience in marketing, retail marketing, or experiential marketing

• Proven experience executing campaigns, events, or activations end-to-end
• Experience working with influencers or creator marketing programs preferred
• Strong project management skills with ability to manage multiple stakeholders and timelines
• Ability to translate strategy into execution with attention to detail
• Excellent communication and organizational skills

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you will be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission "For Gamers. By Gamers.", we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we're relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won't just witness this evolution; you will help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you're crafting the next generation of gaming gear or powering our global operations behind the scenes, you will take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn't always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we will take Razer to even greater heights.

Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed - including for disability or religious practices - so every team member can perform and contribute at their best.