Director, Audience Insights & Analytics (Hybrid)

GoFan; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Job summary

A leading sports engagement company is seeking a highly analytical Director of Research & Analytics located in Singapore. In this role, you will lead audience research initiatives, develop marketing materials, and provide key insights for the National Ad Sales division. The ideal candidate will have a Bachelor's degree along with 4-6+ years of experience in research and strategy, demonstrating strong analytical and communication skills. You will collaborate cross-functionally to align with business objectives and enhance brand strategies with data-driven insights. This position offers a hybrid work environment and competitive benefits.

Benefits

Multiple medical insurance plans

Open PTO policy

Company equity (stock options)

401K plan with company match

Qualifications

• 4-6+ years research and/or data-driven client strategy experience.
• Strong media-driven research background with qualitative and quantitative analysis.
• Ability to thrive in multiple environments.

Responsibilities

• Lead audience research and development strategies for National Ad Sales.
• Oversee multiple end-to-end research projects.
• Conduct ongoing cross-platform analyses.

Skills

Audience insights development

Strategic planning

Project management

Communication skills

Collaboration

Education

Bachelor's Degree

Tools

Google Analytics

Comscore

Microsoft Excel

PowerPoint

Keynote

Job description

A leading sports engagement company is seeking a highly analytical Director of Research & Analytics located in Singapore. In this role, you will lead audience research initiatives, develop marketing materials, and provide key insights for the National Ad Sales division. The ideal candidate will have a Bachelor's degree along with 4-6+ years of experience in research and strategy, demonstrating strong analytical and communication skills. You will collaborate cross-functionally to align with business objectives and enhance brand strategies with data-driven insights. This position offers a hybrid work environment and competitive benefits.