Marketing Manager

Kelly Oriental Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Kelly Oriental Group is seeking an experienced Marketing Leader to head marketing, branding and growth initiatives across online and offline channels. You will drive customer acquisition, retention and commercial performance while aligning with management and operations.

The role requires strong brand thinking, digital marketing expertise and the ability to translate business objectives into effective campaigns, with cross-functional collaboration across Management, Operations, Sales and

Qualifications

• Bachelor’s/Diploma in Marketing, Digital Marketing, Business or Communications.
• Minimum 5 years of relevant marketing experience managing campaigns, brands and performance.
• Strong proficiency in Chinese for stakeholder liaison and day-to-day communications.

Responsibilities

• Lead the overall marketing, branding and growth strategy.
• Develop and manage annual and monthly Marketing Calendar.
• Identify opportunities to drive customer acquisition, retention, and revenue growth.
• Translate business priorities into actionable marketing strategies with measurable outcomes.
• Monitor market trends and identify new opportunities.

Skills

Brand thinking

Digital marketing

Customer acquisition

ROI analysis

Team leadership

Project management

Communication

Education

Marketing degree (Bachelor/Diploma)

Tools

Google Analytics

Google Ads

Social media analytics

Job description

Kelly Oriental Group is looking for an experienced and commercially driven Marketing Manager / Senior Marketing Manager / Head of Marketing to lead our overall marketing, branding and growth strategy.

This is a key leadership role for someone who can combine brand thinking, digital marketing, customer acquisition and commercial performance. You will lead the marketing function, develop integrated strategies across online and offline channels, and work closely with management and operations to translate business objectives into effective marketing initiatives.

Key ResponsibilitiesMarketing Strategy & Business Growth

• Lead the overall marketing, branding and growth strategy in alignment with business objectives.
• Develop and manage the annual and monthly Marketing Calendar, ensuring campaigns and initiatives are executed effectively and on time.
• Identify opportunities to drive customer acquisition, retention, repeat business and revenue growth.
• Translate business priorities into actionable marketing strategies with clear targets and measurable outcomes.
• Monitor market trends, competitors and consumer behaviour to identify new opportunities.

Digital Marketing & Customer Acquisition

• Plan and oversee integrated digital campaigns across social media, SEO, SEM/PPC, Google Ads, display advertising, email marketing and other relevant channels.
• Develop effective lead-generation strategies to drive qualified traffic, enquiries and customer conversion.
• Monitor campaign performance, customer acquisition costs, conversion and return on marketing investment (ROI).
• Use performance data and analytics to continuously optimise campaigns, channels and marketing spend.
• Work closely with E-commerce and relevant teams to integrate online marketing with offline campaigns and customer journeys.

Brand, Content & Communications

• Strengthen and protect the Kelly Oriental brand identity and positioning across all customer touchpoints.
• Develop and maintain brand guidelines to ensure consistent messaging, tone and visual identity.
• Oversee content strategy and marketing materials including social media content, campaigns, brochures, presentations, corporate videos and other brand assets.
• Develop media strategies, including press releases, partnerships and brand-building opportunities.
• Ensure marketing communications reflect the company's positioning and connect effectively with our target customers.

Campaigns & Partnerships

• Conceptualise and execute online and offline campaigns, promotions, events, collaborations and partnerships.
• Evaluate potential KOLs, influencers, media and external partners based on brand fit, audience quality and commercial potential.
• Ensure campaigns are not only creative, but also commercially effective and aligned with business objectives.

Leadership & Performance Management

• Lead, develop and manage the marketing team and external agencies/partners.
• Set clear team objectives, responsibilities and KPIs.
• Build a high-performing marketing function with strong accountability, creativity and execution.
• Manage marketing budgets and ensure spending is properly tracked and justified against results.
• Present marketing performance, key insights and recommendations to management.

Cross-Functional Collaboration

• Work closely with Management, Operations, Sales, E-commerce, Finance and other teams to ensure successful campaign and project implementation.
• Support outlet-level marketing initiatives and ensure marketing activities contribute to both brand development and business performance.

Requirements

• Must be comfortable working in a retail/service environment, with working hours from 10:00 AM to 8:00 PM, including weekends.
• Strong proficiency in Chinese is required to liaise effectively with Chinese-speaking stakeholders. Candidates must be comfortable speaking, reading and writing in Chinese, with WeChat used extensively for day-to-day business communication.
• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Minimum 5 years of relevant marketing experience, with demonstrated experience managing campaigns, brands and marketing performance.
• Experience in related beauty, aesthetics, wellness, healthcare or lifestyle industry is highly preferred.
• Strong knowledge of digital marketing, social media strategy, SEO, SEM/PPC, lead generation and performance marketing.
• Familiarity with platforms and tools such as Google Analytics, Google Ads and social media analytics.
• Strong understanding of branding, content strategy and consumer behaviour.
• Proven ability to lead and manage a marketing team and work effectively with agencies and external partners.
• Commercially minded and comfortable working with budgets, KPIs, ROI and performance data.
• Strong communication, project management and stakeholder-management skills.
• Creative, analytical and results-driven, with the ability to turn ideas into executable campaigns.
• Able to manage multiple priorities and perform effectively in a fast-paced, growing business environment.

The Person We're Looking For

We are looking for more than someone who can simply run campaigns.

The right candidate understands how to build a brand while driving business results. You should be able to look at marketing from both a creative and commercial perspective — understanding our customers, identifying opportunities, guiding the team and using data to determine what works.

You should be comfortable taking ownership, making recommendations to management and building a stronger marketing function as the business grows.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Singapore?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing Manager?
• Which of the following types of qualifications do you have?
• Have you worked in a role where you were responsible for budget management & forecasting?
• How many years of Stakeholder Communications experience do you have?