Digital Wealth Experience Designer

DBS Bank Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

DBS Bank Ltd. is seeking a Digital Experience professional to orchestrate journeys and optimise platform experiences for its digiWealth initiative in Singapore.

The role focuses on driving acquisition and retention across I&I lifecycle, balancing platform optimisation with resiliency, and collaborating with product, platform, and tech teams to ensure customer journeys are fit-for-purpose. The candidate will work on tracking digital wealth journeys, leveraging data to inform improvements, and

Qualifications

• 3–6 years’ experience in digital product management, customer experience, growth marketing, or related fields.
• Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.
• Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.
• Excellent communication and stakeholder management skills across product, platform, and frontline teams.
• Solid project management abilities with disciplined execution, attention to detail, and capability to manage multiple workstreams.
• Personal and professional interest in consumer financial journeys and literacy, particularly in how customers discover and engage with wealth solutions in Singapore’s investment landscape

Responsibilities

• Obsess with the next leap in the digital retail wealth experience, tracking and analysing developments in the digital consumer business and wealth experiences.
• Drive I&I customer acquisitions & retention using data-driven journey builds to deepen relationships.
• Monitor performance by tracking KPIs, analysing product usage data, and iterating on features to improve customer satisfaction and business results.
• Collaborate with I&I product teams, Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.

Skills

Digital journey design

Product optimisation

Design thinking

User-centric development

Customer behaviour analysis

Analytics tools

Communication skills

Stakeholder management

Project management

Data-driven journey

Tools

Dashboards

Analytics platforms

Job description

DBS Bank Ltd. is seeking a Digital Experience professional to orchestrate journeys and optimise platform experiences for its digiWealth initiative in Singapore.

The role focuses on driving acquisition and retention across I&I lifecycle, balancing platform optimisation with resiliency, and collaborating with product, platform, and tech teams to ensure customer journeys are fit-for-purpose. The candidate will work on tracking digital wealth journeys, leveraging data to inform improvements, and