Associate/Senior Associate, Digital Experience, digiWealth, Consumer Banking Singapore

DBS Bank Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

DBS Bank Ltd. is seeking a Digital Experience professional to orchestrate journeys and optimise platform experiences for its digiWealth initiative in Singapore.

The role focuses on driving acquisition and retention across I&I lifecycle, balancing platform optimisation with resiliency, and collaborating with product, platform, and tech teams to ensure customer journeys are fit-for-purpose. The candidate will work on tracking digital wealth journeys, leveraging data to inform improvements, and

Qualifications

• 3–6 years’ experience in digital product management, customer experience, growth marketing, or related fields.
• Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.
• Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.
• Excellent communication and stakeholder management skills across product, platform, and frontline teams.
• Solid project management abilities with disciplined execution, attention to detail, and capability to manage multiple workstreams.
• Personal and professional interest in consumer financial journeys and literacy, particularly in how customers discover and engage with wealth solutions in Singapore’s investment landscape

Responsibilities

• Obsess with the next leap in the digital retail wealth experience, tracking and analysing developments in the digital consumer business and wealth experiences.
• Drive I&I customer acquisitions & retention using data-driven journey builds to deepen relationships.
• Monitor performance by tracking KPIs, analysing product usage data, and iterating on features to improve customer satisfaction and business results.
• Collaborate with I&I product teams, Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.

Skills

Digital journey design

Product optimisation

Design thinking

User-centric development

Customer behaviour analysis

Analytics tools

Communication skills

Stakeholder management

Project management

Data-driven journey

Tools

Dashboards

Analytics platforms

Job description

What we’re looking for:

The digiWealth team is building a new digital franchise that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention. We seek a Digital Experience team member to orchestrate journeys and optimise platform experiences. Through effective product design, digiWealth will seek to acquire and deepen relationships with retail-wealth customers throughout their I&I lifecycle.

The successful candidate must demonstrate strong understanding of innovative product design, be sharp and creative about how to better position financial solutions to retail customers, and able to balance platform optimisation against resiliency risks. The successful candidate should be a self-starter with the initiative and ability to learn, adapt and achieve results in this fast-moving initiative.

Strong skills in communications, stakeholder management, and project management, will be immediate pluses.

The job of the successful candidate will mainly involve:

• Obsession with the next leap in the digital retail wealth experience: Track and analyse developments in the digital consumer business (from ecommerce to digital media) and digital wealth experiences to uncover new ways to build effective digital retail wealth journeys.


• Drive I&I customer acquisitions & retention: Use data-driven journey build to acquire, retain and deepen customer relationships. To contribute to building engagement loops as part of the in-app experience.


• Performance monitoring and optimisation: Track key performance indicators, analyse product usage data, and iterate on features to continuously improve customer satisfaction and drive business results.


• Cross-functional collaboration with product specialists, key stakeholders: Collaborate with I&I product teams to generate and refine new initiatives. Partner with Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.

Minimum requirements:

• 3-6 years’ experience in digital product management, customer experience, growth marketing, or related fields.


• Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.


• Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.


• Excellent communication and stakeholder management skills across product, platform, and frontline teams.


• Solid project management abilities with disciplined execution, attention to detail, and capability to manage multiple workstreams.


• Personal and professional interest in consumer financial journeys and literacy, particularly in how customers discover and engage with wealth solutions in Singapore’s investment landscape

Location:

DBS Asia Central

Job:

Digital.

Schedule:

Regular

Employee Status:

Full time