Digital Product Manager – User, Loyalty & Personalisation

LVMH Group; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Sephora SEA is seeking a strategic Product Manager to lead our digital experiences across User, Loyalty, and Personalisation. You will own the end-to-end lifecycle, sitting at the intersection of Digital, Data, UI/UX, and Engineering, shaping a premier omnichannel destination where customers feel understood and valued.

You will drive onboarding, loyalty engagement, and personalised recommendations using customer data and AI-powered capabilities, collaborating with Marketing, Engineering, and CRM

Qualifications

• 5-7 years of product management experience in consumer-facing ecommerce or marketplace platforms.
• Proven track record owning user-centric domains, loyalty programs, or personalisation engines.
• Experience managing loyalty program logic, Rewards Boutique structures, lifecycle marketing integration, and customer segmentation insights.

Responsibilities

• Own the end-to-end digital lifecycle, from signup to ongoing engagement across omnichannel platforms.
• Lead the roadmap for User, Loyalty and Personalisation domains with cross-functional teams.
• Drive data-driven decisions using analytics tools and AI-powered features to personalise experiences.

Skills

Product management

Ecommerce

Data analytics

AI fluency

Cross-functional leadership

Communication

Tools

Domo

Google Analytics

Heap

Job description

Sephora SEA is seeking a strategic Product Manager to lead our digital experiences across User, Loyalty, and Personalisation. You will own the end-to-end lifecycle, sitting at the intersection of Digital, Data, UI/UX, and Engineering, shaping a premier omnichannel destination where customers feel understood and valued.

You will drive onboarding, loyalty engagement, and personalised recommendations using customer data and AI-powered capabilities, collaborating with Marketing, Engineering, and CRM