Regional Loyalty Marketing Manager

Sephora USA, Inc; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive its regional loyalty program across Southeast Asia and Oceania. You will plan and execute customer campaigns, optimize member engagement, and coordinate with regional teams to ensure consistent, commercially impactful experiences.

The role requires a strong foundation in lifecycle marketing, loyalty operations, and stakeholder management, with a focus on retention, reactivation, and growth across markets.

Qualifications

• Experience managing customer campaigns across multiple channels and segments.
• Strong understanding of loyalty program mechanics and lifecycle management.
• Comfortable working with data to evaluate campaign effectiveness.

Responsibilities

• Plan and execute loyalty campaigns that support key business objectives including acquisition, retention and engagement.
• Lead development of annual membership renewal perks to strengthen retention.
• Drive tiering initiatives and loyalty mechanics to increase value and purchase frequency.
• Design and rollout gamification features and engagement journeys to boost participation.
• Coordinate with regional and local market teams to implement initiatives.
• Oversee campaign communications and touchpoints to ensure brand alignment.
• Monitor campaign performance and identify optimization opportunities.
• Collaborate with technology and operations to support loyalty journeys and triggers.
• Ensure rollout across markets aligns with regional strategy.

Skills

Loyalty marketing

Campaign management

Data analytics

Project management

Cross-functional collaboration

Communication

Multichannel campaigns

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive its regional loyalty program across Southeast Asia and Oceania. You will plan and execute customer campaigns, optimize member engagement, and coordinate with regional teams to ensure consistent, commercially impactful experiences.

The role requires a strong foundation in lifecycle marketing, loyalty operations, and stakeholder management, with a focus on retention, reactivation, and growth across markets.