Regional Loyalty Marketing Manager

SEPHORA; Singapore; On-site; SGD 65,000 - 90,000; Full time

Job summary

Sephora is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program across Southeast Asia and Oceania. You will plan, execute, and optimize customer campaigns, focusing on member recruitment, retention, and lifecycle growth across multiple markets.

The ideal candidate has 5–7 years in loyalty, CRM, and lifecycle marketing, with strong data-driven decision-making and cross-functional collaboration skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–7 years of experience in loyalty, CRM, lifecycle marketing, or campaign management.
• Experience managing multi-channel customer campaigns and measuring performance.

Responsibilities

• Plan and optimize regional loyalty campaigns across markets.
• Manage day-to-day loyalty program operations and maintenance.
• Collaborate with regional and local teams to ensure effective executions.
• Analyze performance metrics and drive recommendations for improvements.

Skills

Loyalty marketing

CRM

Campaign management

Data analytics

Cross-functional

Education

Bachelor’s degree in Marketing

Tools

CRM software

Google Analytics

Job description

Sephora is seeking an Assistant Manager, Loyalty Marketing to drive the regional loyalty program across Southeast Asia and Oceania. You will plan, execute, and optimize customer campaigns, focusing on member recruitment, retention, and lifecycle growth across multiple markets.

The ideal candidate has 5–7 years in loyalty, CRM, and lifecycle marketing, with strong data-driven decision-making and cross-functional collaboration skills.