Product Manager

LVMH Group; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Sephora SEA is seeking a strategic Product Manager to lead our digital experiences across User, Loyalty, and Personalisation. You will own the end-to-end lifecycle, sitting at the intersection of Digital, Data, UI/UX, and Engineering, shaping a premier omnichannel destination where customers feel understood and valued.

You will drive onboarding, loyalty engagement, and personalised recommendations using customer data and AI-powered capabilities, collaborating with Marketing, Engineering, and CRM

Qualifications

• 5-7 years of product management experience in consumer-facing ecommerce or marketplace platforms.
• Proven track record owning user-centric domains, loyalty programs, or personalisation engines.
• Experience managing loyalty program logic, Rewards Boutique structures, lifecycle marketing integration, and customer segmentation insights.

Responsibilities

• Own the end-to-end digital lifecycle, from signup to ongoing engagement across omnichannel platforms.
• Lead the roadmap for User, Loyalty and Personalisation domains with cross-functional teams.
• Drive data-driven decisions using analytics tools and AI-powered features to personalise experiences.

Skills

Product management

Ecommerce

Data analytics

AI fluency

Cross-functional leadership

Communication

Tools

Domo

Google Analytics

Heap

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Product Manager

Sephora is looking for a strategic and data-driven Product Manager to lead our digital experiences across three critical domains – User, Loyalty, and Personalisation.

You will own the end-to-end digital lifecycle, from the first frictionless signup to the ongoing engagement that keeps our community active and connected. You will sit at the intersection of Digital, Data, UI/UX, and Engineering, defining the roadmap that transforms our digital platforms into a premier, personalised omnichannel destination where our customers feel understood, valued, and empowered.

You will shine here if you enjoy…

User Domain: Frictionless Onboarding and Contactability

• Designing and optimizing – creating seamless, intuitive onboarding journeys to ensure high conversion from the first touchpoint
• Driving reachability – improving customer contactability by reducing sign-up friction, strengthening consent capture, and ensuring customer profiles support timely, relevant engagement across Sephora’s omnichannel experience

Loyalty Domain: Engagement and Retention

• Enhancing loyalty – strengthening Beauty Pass engagement by improving the product experiences that drive participation in loyalty benefits, Rewards Boutique, and member-only moments across Sephora SEA
• Improving retention and frequency – owning the evolution of re-purchase capabilities to foster advocacy, improving purchase frequency, and driving long-term value
• Lapsed reactivation – developing and implementing targeted strategies to re-engage lapsed / churned members
• Tailoring the experience – leveraging data, specifically Beauty Profile, to deliver highly relevant recommendations, offers, and content

Growth, Security and Leadership

• Experimentation – building a culture of evidence-based iteration using A/B testing and competitive analysis
• Security – implementing robust security measures (e.g. passwordless authentication) and supporting the CSO team with data protection and P0 incident responses
• Leadership – mentoring junior product managers, leading complex cross-functional initiatives, and translating implementation progress into clear value reporting for senior stakeholders

We would love to hear from you if you are/have…

• 5-7 years of product management experience, with a focus on consumer-facing Ecommerce or marketplace platforms
• Proven track record of owning user-centric domains, loyalty programs, or personalisation engines
• Proven experience managing loyalty program logic, Rewards Boutique structures, lifecycle marketing integration, and customer segmentation insights that inform product roadmap decisions
• Strong analytical skills with proficiency in tools such as Domo, Google Analytics, and Heap
• Familiarity with data protection regulations and supporting data-security assessments
• Strong AI fluency with a clear understanding of the PM lifecycle for AI-powered products
• Comfortable utilising AI tools for day-to-day productivity and have the strategic vision to identify AI-powered features
• Excellent communication skills, capable of aligning Marketing, Engineering, Data, and CRM around a shared roadmap
• A genuine interest in retail, beauty, and consumer-centric digital products

Here, you will find:

• Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969. The House provides a superior selection of quality products and always keeps pace with the latest trends. The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn. With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients. At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.