Digital Performance Marketing (Assistant / Manager)

Caring Group Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Supportive team culture

Learning & career growth

Work-life balance

Employee benefits

Job summary

Caring Skin Medispa is seeking an experienced Digital Marketing Manager/Assistant Manager focused on lead generation and customer acquisition. You will develop, implement and optimize performance marketing campaigns to attract high-quality leads and maximize ROI.

The role requires 4-6+ years of hands-on digital marketing, strong analytical skills, and the ability to work in a fast-paced environment, with responsibilities spanning Google, Meta, SEO/SEM, and AI-powered optimization.

Qualifications

• 4-6+ years of hands-on digital performance marketing experience.
• Proven track record of lead-generation campaigns on Google and Meta.
• Strong knowledge of SEO, SEM, PPC, GEO, and social media marketing.

Responsibilities

• Develop, execute and manage end-to-end lead generation campaigns across Google, Meta and other channels.
• Manage SEO, SEM and GEO initiatives to improve search visibility and drive traffic.
• Develop targeted acquisition and lead-nurturing strategies across the customer journey.
• Monitor campaign performance and optimize for lead quality and cost per lead.
• Leverage AI tools to enhance audience research, ad copy, and reporting.
• Maintain performance dashboards and report ROI and CAC.

Skills

Lead generation

Performance marketing

Google Ads

Meta Ads Manager

SEO/SEM

Analytics

AI-powered marketing

Communication

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Lead Generation & AI-Driven Performance Marketing

Caring Skin Medispa is looking for an experienced and results-driven Digital Marketing Manager/Assistant Manager with a strong focus on lead generation and customer acquisition. You will be responsible for developing, implementing and optimizing performance marketing campaigns that attract a consistent flow of high-quality leads and maximize the return on our marketing investments. The ideal candidate combines strong analytical skills, creative thinking and the ability to deliver results in a fast-paced environment.

Key responsibilities

• Develop, execute and manage end-to-end lead generation campaigns across Google, Meta and other relevant digital channels to drive high-quality leads and customer acquisition.
• Manage SEO, SEM and GEO initiatives, including keyword research and content optimization improve search visibility and drive organic and paid traffic.
• Develop targeted acquisition and lead-nurturing strategies to engage potential customers throughout the customer journey and move them towards conversion.
• Monitor campaign performance and proactively address issues affecting lead volume, quality and acquisition costs.

Campaign Strategy & Optimization

• Plan and execute integrated digital marketing campaigns aligned with business objectives, from strategy development to performance evaluation.
• Optimize campaigns through audience targeting, keywords, bidding strategies, landing pages and budget allocation to achieve lead generation targets.
• Translate campaign insights into actionable creative briefs and collaborate with the creative team to develop compelling, conversion-focused marketing materials.

Data Analysis & Reporting

• Monitor, analyze and report on key performance metrics, including lead volume, cost per lead, lead quality, conversion rates and return on marketing investment.
• Maintain accurate conversion tracking and campaign attribution to measure performance across digital channels.
• Translate data and performance insights into actionable recommendations to optimize campaigns, improve efficiency and achieve business targets.

AI Analytics & Optimization

• Leverage AI tools to enhance audience and keyword research, develop ad copy, and analyze campaign performance.
• Identify and implement practical automation for campaign reporting and workflows to streamline processes.
• Maintain performance dashboards and deliver regular reports on ad spend, lead quality, bookings, customer acquisition costs and campaign ROI.

What we are looking for

• 4-6+ years of hands-on digital performance marketing experience, with ownership of B2Clead-generation campaigns.
• Proven track record of developing and executing successful lead-generation campaigns from Google and Meta.
• Strong knowledge of digital marketing channels (SEO, SEM, PPC, GEO, social media marketing).
• Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, Meta Ads Manager etc.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions without day-to-day supervision.
• Familiarity with AI-powered marketing tools and a willingness to adopt and evaluate new technologies.
• Experience in beauty, aesthetics, wellness or other appointment-based consumer services is an advantage.
• Able to communicate clearly and collaborate constructively with team members.

Why join Caring Skin Medispa?

At Caring Skin, we are committed to making a positive difference through our holistic skincare solutions while creating a workplace where our people feel valued and supported. We believe great customer experiences start with a team that cares, collaborates and takes pride in their work, empowering everyone to grow and make a meaningful impact.

Join a Certified Great Place to Work!

We're proud to be recognized as a Certified Great Place to Work, reflecting our commitment to creating a positive and fulfilling workplace where our people can thrive.

What You Can Look Forward To

• A Supportive Team Culture - Work alongside colleagues who value collaboration, mutual respect and shared success.
• Learning & Career Growth -Develop your skills and unlock your potential through continuous learning and professional development.
• Work-Life Balance - We value your well-being and strive to support a healthy balance between work and personal commitments.
• Employee Benefits - Enjoy competitive remuneration and benefits designed to support your well-being.