Performance Marketing & Creative Manager

Theresa Holdings Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Theresa Holdings Pte Ltd is seeking a hands-on Performance Marketing & Creative Manager to drive customer acquisition for beauty and aesthetic treatments. You will lead campaigns across Meta Ads and Google Ads, shaping creative concepts and messaging to attract qualified leads and bookings.

You will guide designers and producers on artwork, videos and headlines, while optimizing spend and reporting on performance in a regulated industry.

Qualifications

• Minimum three years of hands-on performance marketing experience.
• Direct experience with Meta Ads and Google Ads.
• Proven lead generation of 500+ qualified leads per month or proportionate to budget.
• Experience managing a monthly ad budget of SGD 20,000+.
• Strong understanding of CPL, cost per booked appointment, ROAS.
• Ability to show actual campaign results beyond reach/impressions.
• Experience directing advertising artwork and short-form video content.
• Familiarity with beauty, wellness, medical aesthetic or clinic advertising rules.

Responsibilities

• Plan, launch and manage campaigns across Facebook, Instagram and Google.
• Manage campaign structure, audiences, keywords, bidding, budgets and retargeting.
• Continuously optimise campaigns to improve lead volume and cost per lead.
• Scale successful campaigns while maintaining acceptable acquisition costs.
• Set up and verify conversion tracking using Meta Pixel, GA, GTM and related tools.
• Monitor landing pages, lead forms and WhatsApp journeys in the funnel.
• Recommend how to allocate budgets between brands, treatments and channels.
• Develop advertising concepts specifically for beauty and aesthetic treatments.
• Prepare clear creative briefs for designers and videographers.
• Provide direction for artwork, headlines, offers and CTAs.

Skills

Performance marketing

Meta Ads

Google Ads

Lead generation

Budget management

Creative direction

Campaign optimization

Aesthetic marketing

Conversion tracking

Video content direction

Tools

Meta Pixel

Google Analytics

Google Tag Manager

Job description

About the role

We are looking for a hands-on Performance Marketing & Creative Manager to manage and grow customer acquisition campaigns across Meta Ads, including Facebook and Instagram, and Google Ads. The successful candidate must be able to analyse advertising performance and translate the data into strong creative direction. You will guide designers, videographers and internal teams on the artwork, videos, messaging and visual concepts needed to attract qualified customers and generate booked appointments. You should have a proven track record in the beauty, wellness or aesthetic clinic industry and understand how to market treatments in a competitive and regulated environment.

Key responsibilities

• Plan, launch and manage campaigns across Facebook, Instagram and Google
• Manage campaign structure, audiences, keywords, bidding, budgets and retargeting
• Continuously optimise campaigns to improve lead volume, lead quality and cost per lead
• Scale successful campaigns while maintaining acceptable acquisition costs
• Set up and verify conversion tracking using Meta Pixel, Conversion API, Google Analytics, Google Tag Manager and related tools
• Monitor landing pages, lead forms, WhatsApp journeys and other conversion points
• Manage advertising budgets responsibly and recommend how budget should be allocated between brands, treatments and channels
• Develop advertising concepts specifically for beauty and aesthetic treatments
• Prepare clear creative briefs for designers, photographers and videographers
• Provide direction for artwork, headlines, visual hierarchy, offers and calls to action

About you

• Minimum three years of hands-on performance marketing experience
• Direct experience managing Meta Ads and Google Ads
• Proven experience in the beauty, wellness, medical aesthetic or aesthetic clinic industry
• Demonstrated experience generating at least 500 qualified leads per month, or comparable results proportionate to the advertising budget
• Experience managing a monthly advertising budget of at least S$20,000, or a similarly meaningful budget
• Strong understanding of cost per lead, cost per booked appointment, closing rate and return on advertising spend
• Ability to show actual campaign results, not only reach, impressions or engagement
• Experience directing advertising artwork and short-form video content
• Strong understanding of beauty and aesthetic customer motivations
• Familiarity with advertising restrictions and responsible claims for beauty, healthcare and aesthetic treatments